Leads B2B marketing strategy, positioning, sales enablement, demand generation, product launches, customer storytelling, and market education. Owns ABM programs, funnel reporting, marketing technology, pipeline contribution, enterprise sales support, and thought leadership across healthcare AI and infrastructure. Partners with executives and cross-functional teams to define Candor’s category, strengthen market positioning, and accelerate enterprise revenue.
Work Location: US
Remote
We are hiring our first Senior Director, Head of B2B Marketing to define our category and elevate Candor’s positioning as we scale. This is a high-impact, high-ownership role. You will shape how the market understands Candor. You will work closely with the CEO, Sales, Product, and Customer Success to drive messaging, enablement, launches, and thought leadership.
What You’ll DoPositioning & Narrative
- Define and refine Candor’s category story and differentiation
- Develop segment-specific messaging for payers, digital health companies, and healthcare IT platforms
- Translate technical infrastructure into clear economic and strategic value
- Own core pitch decks and segment variations
- Build ROI frameworks and business case materials
- Develop competitive positioning and objection handling
- Partner with sales on strategic enterprise deals
- Build ABM programs targeting key segments - payers, digital health companies, and healthcare IT platforms
- Establish pipeline reporting: MQL→SQL conversion, deal velocity, and marketing-sourced revenue
- Evaluate and evolve the martech toolstack, incorporating AI to personalize and scale outreach
- Diversify lead sources across paid, partnerships, events, content, and intent signals
- Set up shared Sales & Marketing dashboards to track pipeline contribution and deal health
- Lead go-to-market strategy for new features and capabilities
- Craft launch messaging, collateral, and campaigns
- Ensure tight alignment between product roadmap and market narrative
- Turn customer outcomes into compelling case studies
- Quantify impact across accuracy, compliance, operational efficiency, and navigation outcomes
- Develop proof points that accelerate enterprise sales cycles
- Contribute to thought leadership across AI in healthcare, network adequacy, and provider intelligence
- Support conference presence and executive visibility
- Elevate Candor’s brand as infrastructure for the AI era of healthcare
What We’re Looking For
- 10+ years of B2B experience with 5+ years of product marketing experience in enterprise SaaS
- Experience selling into healthcare market strongly preferred
- Ability to translate complex technical platforms into compelling business value
- Strong written and verbal communication skills
- Comfortable operating in a fast-moving, ambiguous environment
- High ownership mindset and bias toward action
Bonus:
- Experience in healthcare payer / IT or healthcare data infrastructure
- Experience supporting enterprise sales motions ($100k–$1M+ deals)
- Background in AI-native or analytics platforms
How You Think & Work:
- Strategic thinker who builds systems - not just campaigns
- Data-driven; comfortable owning funnel metrics and revenue accountability
- Executive presence; able to influence cross-functional stakeholders and earn credibility with buyers
- Comfortable challenging assumptions and driving change in a fast-moving environment
- High ownership mindset with a bias toward action and measurable outcomes
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