The Role
We are looking for a Senior Director of Data Engineering & Business Intelligence to lead Wpromote’s data platform, client data products, and analytics innovation efforts. In this role, you will oversee a team of Data Engineers, business intelligence engineers, and Reporting Solutions specialists while working cross-functionally to design, build, and deliver reliable, scalable, automated data infrastructure that powers reporting, analytics, and strategic decision-making across both Wpromote and our clients’ businesses.
This leader will help evolve our reporting ecosystem by integrating new data sources, modernizing reporting experiences, and driving innovation in conversational analytics and real-time data delivery. The ideal candidate is a strategic thinker and people leader who thrives on building scalable data products, improving operational efficiency, and developing high-performing teams.
This leader will operate in a high-visibility client-facing function and lead the delivery of data engineering and reporting, with specific responsibilities.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
You Will Be
Leading and mentoring a team of data engineers, business intelligence engineers, and reporting solution engineers to build and maintain accurate, dependable, and automated data pipelines and data models
Overseeing the architecture and design of our BI ecosystem across internal and client-facing environments while remaining hands-on in the design and development of client-facing solutions
Driving innovation by exploring new APIs, data providers, and integration approaches to expand our data capabilities
Serving as a coach-player across client work, guiding technical approach and best practices while directly contributing to pipeline development, data modeling, QA, troubleshooting, and delivery
Partnering with analytics, strategy, and engineering stakeholders to define and deliver on data and reporting requirements
Designing scalable and reusable data models using dbt and BigQuery, optimized for reporting, forecasting, analytics, and client-specific customization
Leading the development of modern reporting interfaces and conversational analytics tools that empower users to self-serve insights
Evolving and enforcing QA processes, data governance standards, documentation practices, and engineering best practices to improve reliability and consistency across client deliverables
Leading data modernization by utilizing AI-assisted workflows and automation to manage client deliverables efficiently and effectively
Managing stakeholder expectations, project timelines, prioritization, and technical tradeoffs for cross-functional data initiatives while ensuring high-quality execution on active client work
You Must Have
12+ years of experience in data engineering, BI, or analytics within an advertising agency environment (preferred) and/or client (Brand) environment
Experience working with marketing, sales, or digital media data (Google, Adobe, Meta, Salesforce, etc.)
Background in digital analytics platforms (e.g., Google Analytics, Adobe Analytics)
5+ years in a leadership or management role
Proven experience building scalable data pipelines and modeling data using SQL and tools like dbt or similar
Expertise in cloud data platforms (e.g., BigQuery, Snowflake, Redshift) and orchestration tools (e.g., Airflow, Cloud Composer)
Strong understanding of ETL/ELT workflows and data warehousing best practices
Hands-on experience integrating with APIs and managing large-scale data ingestion
Deep familiarity with BI platforms such as Looker, Tableau, Power BI, or similar
Excellent communication and stakeholder management skills, including the ability to translate business needs into technical solutions
Demonstrated experience in implementing and maintaining rigorous data QA and governance processes
An understanding of modern data architecture patterns (e.g., event streaming, data lakehouses)
Experience in deploying predictive analytics and AI models into engineering and reporting workflows
Nice to Have
Intermediate to advanced experience in Python/ R
Familiarity with conversational analytics, natural language interfaces, or chatbot integration for BI
Familiarity with project management tools such as JIRA, Asana, or Monday.com
Prior experience in a consulting environment, especially in marketing or technology services
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