Chicory is the leading contextual advertising platform for CPG & grocery, transforming food content into dynamic commerce experiences that take consumers from inspiration to checkout. Our platform reaches 123 million grocery shoppers each month across a network of 5,200+ websites, food blogs, and apps, including The Kitchn, Food Network, MyFitnessPal, and powers 70+ leading retailers through direct integrations and retail media partnerships. By combining engaging media with contextually relevant, brand-safe content, we help CPG brands and retailers connect with consumers in an active mindset during high-intent moments—whether they’re discovering new recipes, planning meals, or building grocery lists. From curiosity to conversion, Chicory enables brands to show up in the moments that matter most, delivering full-funnel outcomes with ease.
Recognized as a 2025 Best Workplace by Inc. Magazine and as a 2023 Fastest-Growing Private Company in America by Inc. 5000, we believe that what sets Chicory apart is our diverse experiences and skillsets coupled with our shared values. Learn more at www.chicory.co.
About the Role
As our Senior Director of Marketing, reporting to our co-founder & CEO, you’ll lead our marketing efforts and drive growth for Chicory. This role will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, generate demand, and support our sales initiatives. The ideal candidate will possess strong leadership skills, a deep understanding of the CPG landscape, experience in the ad tech sector, and a proven track record of successful marketing campaigns. You have experience working in a fast-paced and entrepreneurial environment, a sense of ease working autonomously, and the ability to pivot as business needs evolve.
Responsibilities
- Act as a member of the Senior Leadership Team (SLT); develop and implement comprehensive marketing strategies that align with company goals and increase brand awareness in the CPG space
- Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability
- Support sales-led initiatives, including presentation development and customer experiences, such as gifting campaigns and in-person entertainment
- Conduct market research and competitive analysis to identify trends and insights that inform marketing strategies and tactical initiatives
- Oversee brand positioning, messaging, and consistency across all marketing channels to establish Chicory as a thought leader in the CPG media industry
- Drive digital marketing efforts, including, content marketing, email campaigns, and social media strategies, to enhance online presence and customer engagement
- Build and manage relationships with key stakeholders, including the c-suite, customers, vendors, and strategic industry partners, to foster collaboration and drive business opportunities
- Oversee marketing budgets, ensuring effective allocation of resources and tracking return on investment for all marketing initiatives
- Define and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, adjusting strategies as needed for continuous improvement
- Build upon team and company culture and act as a champion of the Chicory Principles
Qualifications
- 7+ years of senior-level B2B marketing experience within digital media or CPG
- 5+ years of people management experience
- Strong planning, analytical, execution and communication skills (verbal, written, and editorial)
- Expertise in bringing team members together to advance retention and growth goals, and in helping cross-functional teams drive results through close collaboration
- Proven track record of developing and executing successful marketing strategies that drive growth and engagement
- Strong understanding of digital marketing tools and trends, and analytics
- Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate a team
- Experience working in a dynamic and entrepreneurial environment
- Ability to analyze data, extract insights, and translate them into actionable marketing strategies
The base salary range for this position is $150,000 - $190,000 annually.
Location: New York/Hybrid
Benefits & Perks
Focusing on your health and wellbeing:
- Comprehensive healthcare benefits, including dental + vision plans
- Flexible paid time off policy for vacation, sick days, mental health days, and more!
- 14 paid holidays + flexibility to take paid time off for any other holidays you observe
- Employer-paid membership to One Medical
- Free ClassPass membership
Creating a culture in which you can thrive:
- Annual learning & development stipend
- Flexible remote and hybrid work style arrangements
- Fun and friendly office in NYC stocked with free snacks
- Virtual and in-person outings and fun activities with our amazing team
- Dog-friendly workplace
Supporting you financially:
- Competitive compensation package, including base salary + stock options
- Flexible Spending Account (FSA) + Health Spending Account (HSA)
- 401k retirement plan
- Commuter benefits
- Discounted pet insurance
Our Philosophy
At Chicory, we know that we are strongest when every person is valued, respected and treated with dignity. We actively put aside assumptions and judgment and work to make space for all points of view. We do serious work but don’t take ourselves too seriously. We consider our playful spirit a competitive advantage to building better relationships and finding the smartest solutions. We produce the best results by hiring smart people and giving them the space, safety and the resources to do their work. We are building a company people love working with and working at.
Our Commitment Statement to Diversity, Equity, Inclusion, & Belonging
At Chicory, diversity, equity, inclusion, and belonging are key ingredients in our recipe for success. Our diverse experiences, backgrounds, identities, and ways of thinking elevate the level at which we operate; this allows us to innovate in old-school industries by looking not at how things have been done, but how they should be done. We are building a workplace built on merit and equity where every one of us has a voice at the table.
Our Values
- Operate with Empathy
- Embrace Individuality
- All Hands on Deck
- THINK
- Make Chicory Fun!
Our Principles
- Be Good People: The success of our company is totally dependent on having good, smart people.
- Own It: We take pride in our work. When we see a problem, we step up. We hold ourselves, and each other, to the highest standard. We learn from mistakes, admit when we are wrong, and take full responsibility for delivering results, not just for our role, but for the mission.
- Separate Your Ego From Your Position: We speak up with conviction, but we stay open to being wrong. Leadership isn’t about winning arguments or defending turf; it’s about serving the mission. We challenge ideas without taking it personally, and we invite feedback without getting defensive. Our goal is the best outcome, not to “be right.”
- Find Reality: We pursue truth over comfort. We seek to understand before insisting on being understood. We dig beneath symptoms to uncover root causes, and we challenge assumptions, even our own. Clarity comes from curiosity, not certainty. We don’t settle for surface-level answers. We seek reality, even when it’s inconvenient.
- Have a Beginner’s Mind: Just because something has been done a certain way doesn’t mean it’s the best way. We stay curious, challenge assumptions, and question the status quo. We stay innovative by tackling problems from a fresh perspective.
- Bias for Action: Speed matters in business. We don’t wait for permission, perfect clarity, or endless alignment. We cut through noise, complexity, and politics to drive progress. When in doubt, we act, learn, and adapt because action beats indecision every time.
- Customer Obsessed: Our customers are our North Star. We listen closely, dig deep to understand their needs, and deliver 5-star service at every touchpoint. We build products that actually work: simple, intuitive, and designed to solve real problems.
- Above and Beyond: We don’t settle for “good enough,” we aim for exceptional. We go above and beyond what’s expected for our team, our customers, and ourselves. We stay curious and hungry. Every day is an opportunity to get better.
Top Skills
Chicory New York, New York, USA Office
137 5th Ave, 5th Fl, New York, NY, United States, 10010
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