Senior Director, Media Strategy

Senior Media Strategy Director

Jellyfish is a full service global digital agency, combining strategy, creative, data and media buying and planning expertise with technology under one integrated roof. With almost 2,000 Jellies across 38 offices worldwide, we are the unconventional global marketing partner of the future.

We understand both brand and activation. We ensure our clients reach, influence and connect with the right audiences and fans based on data that reveals the insights to deliver exceptional creative solutions across any platform. In short, we create and deliver culturally relevant creativity that cuts through the clutter and sets hearts (and feeds) on fire.

As part of the Brandtech Group we’re at the forefront of the deployment of GenAI tools across every aspect of what we do and in PencilPro we have the world’s No 1 generative AI platform, revolutionising the process of creative production, distribution and performance prediction.

Capability Overview

The Senior Media Strategy Director is a senior strategic leader responsible for shaping and driving integrated, audience-first, and data-led media strategies across both digital and traditional channels.

This role goes beyond media planning, focusing on high-level client engagement, cross-market integration, and the application of advanced data, technology, and AI to deliver business outcomes. The Senior Director plays a critical role in connecting brand, performance, and communications strategy—guiding clients and internal teams toward modern, full-funnel marketing solutions.

Fundamental Responsibilities:

Be a passionate advocate and provocateur for brands, communications strategy, and modern marketing

• Act as a trusted advisor to senior clients, simplifying complex media and business challenges while identifying opportunities for growth

• Lead strategic discussions with senior stakeholders, ensuring media investment aligns with broader business and brand objectives

• Drive new business development and multi-market pitches in collaboration with Jellyfish Growth teams

• Lead integrated, multi-market communication strategies across paid, owned, and earned channels, ensuring cohesive and compelling narratives. Deliver strategic direction across full-funnel media ecosystems, including both digital and traditional channels (Linear TV, DRTV, National & Local media)

• Champion audience-first planning, leveraging data, insights, and tools (e.g., GWI, research, segmentation) to inform strategy

• Lead the adoption of innovative and technologically advanced solutions, including AI, genAI, MMM, and cloud-based measurement approaches

• Nurture senior client relationships, proactively identifying opportunities to drive commercial success

• Inspire new ideas and fresh strategic thinking across media, content, and creative

• Provide clear strategic direction to planning and activation teams, ensuring seamless integration across disciplines

• Partner with cross-functional teams (creative, data, tech, and insights) to deliver unified marketing solutions

• Mentor and develop teams, fostering a high-performance culture grounded in collaboration, innovation, and accountability

• Lead multi-market pitches for Paid Media in collaboration with Jellyfish Growth teams

You'll be the glue for our clients' communications

• Work alongside media planning and practitioner teams to provide broad direction on which paid and earned media channels are likely to best support reaching desired brand outcomes

• Inspire new ideas and fresh direction, whether in strategy, media, content or creative - keeping a constant eye on category, audience, trends and new news in digital marketing

• Recommend appropriate brand or campaign performance measurement based on an understanding of Measurements and available tools

• Ensure that briefs are inspiring, based on consumer and category insights, include a clear and single-minded measurement approach, and are following strategic objectives

• You'll love getting to know your clients, developing long-lasting relationships and adding value to their business.

Qualifications

• 6+ years of experience in media strategy, communications planning, or integrated marketing roles within an agency or multinational organization

• Demonstrated experience across both digital and traditional media channels, including Linear TV, DRTV, and National/Local media planning

• Strong expertise in audience strategy, segmentation, and insight development, with hands-on experience using tools such as GWI

• Proven ability to develop integrated, full-funnel media strategies that connect brand and performance outcomes

• Exceptional leadership and team management experience, including mentoring and developing high-performing teams

• Strong stakeholder management skills, with the ability to influence and communicate effectively at senior levels

• Advanced understanding of data, analytics, MMM, AI-driven solutions, and measurement frameworks

• Demonstrated expertise in building compelling strategic narratives for pitches and client presentations

• Deep understanding of the evolving media landscape, including emerging technologies, platforms, and consumer behaviors

• High personal standards with a commitment to quality, rigor, and continuous improvement

• A collaborative team player who embodies Jellyfish values and contributes to a positive, high-performing culture

Values and Behaviours

Jellyfish Values

Behaviours

Client-Centric Mindset

Anticipates client needs and proactively provides solutions or recommendations

Ownership and Accountability
Owns mistakes, identifies lessons learned, and implements improvements to avoid repeating errors

Problem-Solving
Identifies potential obstacles early and develops actionable solutions to mitigate risks

Commitment to Growth and Learning
Proactively seeks feedback from colleagues, and clients to identify areas for improvement