Senior Director, Sales - Shark Beauty

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Senior Director, Beauty Sales
Commercial / Sales - Shark Beauty
Location: U.S.-based (NYC or Needham)
Role Summary
The Senior Director of Beauty Sales will lead and scale SharkNinja's Beauty category across key U.S. retail partners, with a strong focus on prestige and specialty channels such as Ulta, Sephora, and emerging beauty retailers in North America. This role owns topline growth, retail strategy, and execution across the Beauty portfolio, partnering closely with Marketing, Strategic Sales and Analytics, Product Development, Supply Chain, and Finance. The ideal leader brings a general-manager mindset, strong retailer relationships, and the ability to translate innovation and brand storytelling into sustained sell-in and sell-through performance. This role plays a critical part in shaping Shark Beauty's go-to-market and category leadership.
Key Responsibilities

• Own and deliver sales, revenue, and profitability targets for SharkNinja's Beauty category across assigned retail partners
• Develop and execute long-range retail strategies for prestige and specialty beauty channels, including assortment, pricing, promotional, and launch plans
• Act as the senior commercial lead for key beauty retail partners (e.g., Ulta, Sephora), building trusted executive-level relationships
• Work with Strategic Sales to develop the winning playbook (go-to-market) for Shark Beauty across the North American retail landscape
• Partner with Brand Marketing and Category teams to deliver compelling sell-in stories rooted in consumer insights, innovation, and performance claims
• Lead retail launch execution for new products, ensuring excellence across in-store, digital shelf, merchandising, and education
• Drive robust social/affiliate and retail media spend campaigns focused on driving traffic and profitable conversion for our brands across your strategic retailers
• Instill disciplined forecasting, demand planning, and inventory alignment to support rapid growth and minimize risk
• Collaborate cross-functionally to align product roadmaps, retailer requirements, and go-to-market timing
• Analyze POS, market trends, and competitive dynamics to identify growth opportunities and course-correct as needed
• Build, coach, and develop a high-performing Beauty sales team with clear accountability and growth mindset
• Represent the voice of the retailer internally while advocating for SharkNinja's strategic priorities externally

Qualifications
Must-Haves

• 10+ years of progressive sales or commercial leadership experience within CPG, consumer electronics, or beauty
• Proven success driving growth with national retailers, ideally within prestige, specialty, or omni-channel environments
• Strong general-manager mindset with demonstrated ownership of revenue, margin, and forecasting outcomes
• Experience leading complex retail negotiations, joint business planning, and executive-level customer relationships
• Exceptional analytical and financial acumen, with the ability to translate data into clear commercial actions
• Demonstrated ability to lead, inspire, and scale high-performing teams in fast-paced environments
• Excellent communication and influence skills across internal and external stakeholders

Nice-to-Haves

• Experience working with beauty, beauty tech, or adjacent innovation-led categories
• Familiarity with prestige beauty retail dynamics, including assortment curation, education, and in-store experience
• Strong hands on demand generation experience with social, digital, and affiliate marketing
• Experience supporting rapid category or brand expansion within a growth-stage organization
• MBA or advanced degree

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$241,740-$275,000 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]