Senior Director, Strategic and Commercial Marketing

When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs.  With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services.

Job Description

The Company

PerkinElmer is a global analytical services and solutions provider with offerings including the leading OneSource Field and Laboratory services business that serve the biopharma, food, environmental, safety and applied end markets to accelerate scientific outcomes. Since 1937, PerkinElmer has served as a trusted partner in laboratory analysis and management and today complements its service offerings with a broad portfolio of atomic spectroscopy, molecular spectroscopy, and chromatography instruments, consumables, and reagents. With a dedicated team of more than 5,000 team members, the Company serves customers in more than 35 countries. Additional information is available at www.perkinelmer.com

Purpose

PerkinElmer is seeking a Director, Strategic Segments to build and lead the organisation’s cross-product-line market intelligence capability. This is a function-building leadership role: the Director will own the entire Strategic Segments discipline — establishing the methodology, managing a team of 6–7 Strategic Segment Managers, and synthesising their individual market insights into a coherent company-level view of where and how PerkinElmer competes across its seven priority end markets.

Where each Strategic Segment Manager is the world’s best expert on a single market, the Director holds the panoramic view. They see patterns across markets, identify investment themes that cut across product lines, and bring the full weight of PerkinElmer’s segment intelligence into conversations with VP Product Lines, VP Marketing, the CTO, and commercial leadership.

The Director serves as the structural bridge between the market and the portfolio. Their team’s output — Market Requirements Documents (MRD), segment value propositions, application note roadmaps, and go-to-market playbooks — is the primary external-facing input into PerkinElmer’s product strategy. The Director will drive the establishment of annual global growth priorities across product lines. This role ensures that input is consistently rigorous, commercially grounded, and operationally useful.

Responsibilities

Team Leadership & Function Building

• Build, lead, and develop a team of 6–7 Strategic Segment Managers covering Environmental, Food & Beverage, Pharma/Biotech, Industrial Materials, Semiconductor & Electronics, Petrochem & Energy, and emerging segments as the portfolio grows
• Establish and continuously improve the function’s operating model: MRD standards and templates, VOC programme structure, segment review cadence, and quality bar for deliverables
• Coach Segment Managers to become recognised external thought leaders in their respective markets, increasing PerkinElmer’s scientific credibility and commercial pull
• Set clear performance objectives for each Segment Manager, conduct regular reviews, and manage talent development, succession, and hiring within the function
• Build the function from the ground up in Phase 1, recruiting the first Segment Managers, establishing processes, and creating the organizational muscle before scale in Phase 2

Cross-Segment Portfolio Strategy

• Synthesize individual segment intelligence into a company-level market view — identifying cross-segment themes, recurring customer workflow patterns, and investment priorities that no single product line can see alone
• Own the annual Segment Strategy Review: a consolidated assessment of all seven markets, competitive landscape shifts, regulatory tailwinds, and prioritised investment recommendations presented to VP Product Lines and CTO
• Identify white space opportunities that cut across product lines — markets or workflow gaps where PerkinElmer has no current product, but a credible right-to-win based on existing capabilities
• Maintain a segment priority framework that informs resource allocation across Strategic Segment Managers and influences roadmap weighting across the VP Product Line teams
• Provide input to the CTO and commercial leadership on segment-based portfolio positioning, M&A target screening (market attractiveness lens), and partnership evaluation
• Surface segment-specific portfolio gaps that represent acquisition opportunities, framing them through a market-attractiveness lens to inform the M&A pipeline
• Partner with the VP of Corporate Development to build M&A business cases, supplying segment intelligence and customer-demand evidence that grounds target valuation and strategic rationale

Market Requirements & Intelligence Quality

• Own the organization’s MRD framework — the standard by which all seven segments produce their Market Requirements Documents, ensuring consistency, evidence standards, and actionability for product line teams
• Review and approve all MRDs before they enter product roadmap discussions with VP Product Lines, providing quality assurance and cross-segment coherence checks
• Set the VOC programme standard: minimum 25 in-depth customer conversations per Segment Manager per year, structured win/loss analysis, advisory board coverage, and systematic competitive intelligence
• Build PerkinElmer’s external market presence: segment-specific white papers, application note series, scientific conference presence, and customer advisory board programming that elevates the company’s thought leadership position
• Ensure segment intelligence is translated into operationally useful outputs — not just insight documents, but playbooks, battlecards, and sales tools that Regional Marketing Managers can deploy in the field

Executive Stakeholder Partnership

• Serve as the primary interface between the Strategic Segments function and the three VP Product Line teams — ensuring MRD inputs are well-understood, acted upon, and appropriately weighted in roadmap decisions
• Partner with the Product Launch & Commercialisation Manager to ensure all NPI launches are informed by segment-specific messaging and customer workflow evidence
• Provide the commercial organisation (Sales, Regional Marketing, Channels) with the segment intelligence and tooling they need to win in priority markets
• Represent the customer and market perspective in executive-level portfolio reviews, investment committee discussions, and AOP planning
• Build strong relationships with key customers, industry bodies, and academic partners to sustain PerkinElmer’s position as a market-facing, customer-centric organization

Global Growth Planning & Alignment

• Drive the annual global growth-priority planning process across product lines, synthesizing segment intelligence into a prioritized set of cross-product growth initiatives
• Coordinate across the VP Product Line teams and Regional VPs to align on shared growth priorities and a single, consistent set of strategic growth pillars
• Partner with Regional Marketing Managers to plan campaigns and regional activities aligned to the strategic growth pillars

Function Operations & Budget

• Own the Strategic Segments function budget: team headcount, external VOC research spend, conference attendance, advisory board programming, and content production
• Maintain the function’s operating cadence: segment manager check-ins, cross-segment synthesis sessions, stakeholder reviews, and an annual Segment Summit that brings together product line and commercial leadership
• Track and report function KPIs: MRD completion rate, VOC coverage per segment, roadmap adoption of MRD inputs, NPI launch quality scores, and segment manager development milestones
• Champion the role of market intelligence within the broader product organisation — demonstrating the tangible connection between segment rigour and commercial outcomes

Qualifications & Experience

Required

• 10+ years of experience in product management, market intelligence, strategic marketing, or segment management in an analytical instruments, life sciences, or adjacent scientific instrumentation business
• 5+ years of people management experience, with a track record of building and developing high-performing, cross-functional teams in a matrixed organisation
• Deep working knowledge of at least two of PerkinElmer’s target end markets (Environmental, Food & Beverage, Pharma/Biotech, Industrial Materials, Semiconductor, Petrochem/Energy) — sufficient to credibly challenge, guide, and quality-assure the work of individual Segment Managers
• Demonstrated experience designing and owning structured VOC programmes and translating customer insight into commercially actionable product strategy inputs
• Strong executive presence: able to represent the market perspective clearly and persuasively in VP- and C-suite-level discussions, and to hold their own in debates with technically expert product line leaders
• Experience producing or overseeing rigorous analytical strategy documents — Market Requirements Documents, market assessments, competitive analyses, or equivalent outputs used to drive product investment decisions
• Bachelor’s degree in chemistry, physics, engineering, or a related scientific discipline

Preferred

• Advanced degree (MSc, PhD) in a relevant scientific discipline, giving the Director peer-level credibility with scientifically trained Segment Managers and customers
• Experience building a function from scratch — establishing methodology, recruiting a team, and creating organisational capability where little or none previously existed
• Familiarity with PerkinElmer’s specific instrument categories: atomic spectroscopy (ICP-MS, ICP-OES, AA), chromatography (GC, LC/MS), and/or materials characterisation (TGA, DSC, DMA)
• Prior experience working in a cross-product-line or portfolio management role, with demonstrated ability to synthesise complex, multi-domain intelligence into a single coherent strategic view
• Experience engaging with standards bodies, regulatory agencies (EPA, FDA, EFSA, USP), or industry associations relevant to PerkinElmer’s priority markets

What Success Looks Like in Year One

• The first cohort of Strategic Segment Managers is hired, onboarded, and operating to a consistent MRD standard
• All active segments have a completed, approved MRD that has been formally adopted as input to at least one VP Product Line’s roadmap process
• The function’s VOC programme is running, with documented customer interview coverage across all priority segments
• VP Product Line teams and commercial leadership view the Strategic Segments function as a credible, high-value partner — not a support function, but a strategic counterpart
• A cross-segment synthesis document has been delivered to the CTO identifying the top three investment themes visible only at the portfolio level