Senior Finance Manager, Innovation and Product Development

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

The Senior Finance Manager, Innovation & Product Development will own the financial rigor behind TFD's product development pipeline, serving as the primary finance partner to our Innovation and Product Development function. This role sits at the intersection of strategy and execution – building the business cases, proforma P&Ls views, and margin analyses that inform which products we develop and how we bring them to market. You will be a key stakeholder in stage gate decisions, translating complex product development workstreams into clear financial narratives that shape how we evaluate innovation projects.

This role will need to evaluate new product concepts across multiple channels, product formats, and go-to-market strategies – bringing financial discipline to an increasingly dynamic portfolio. This position reports to the Director, Finance.

One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing:  Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions:  We know that no interaction exists in a silo and therefore understand how important every single one is.  We ensure our strategy sets prospective and new customers up for success and drives long-term retention.  We answer questions and address problems early and proactively.  We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

• Serve as the primary finance business partner for the Innovation and Product Development function, building trusted relationships with senior leaders and becoming a go-to thought partner on the financial implications of innovation decisions.
• Own the end-to-end financial analysis for the stage gate process – from early-stage opportunity sizing and concept evaluation through to launch-ready pro-forma P&Ls, payback analyses, and margin estimates that inform executive decisions.
• Develop,maintain and improve financial frameworks for evaluating new products across channels, adapting models as the business expands into new formats and go-to-market strategies.
• Present financial analysis and recommendations in monthly stage gate meetings with senior leadership, proactively surfacing risks, challenging assumptions, and providing strategic guidance to help prioritize the innovation portfolio.
• Own the Innovation and Product Development operating expense and capital expenditure budgets, partnering with budget owners on forecasting, variance analysis, and identifying opportunities for efficiency.
• Support competitive pricing analysis and provide cost-informed perspectives on pricing strategy for new and existing products in partnership with the broader finance team.
• Contribute to monthly business reviews, forecasting cycles, and long-range planning by providing the innovation and product development perspective on new product contributions, margin trajectories, and research spend.
• Drive continuous improvement in financial processes and tools related to the innovation pipeline, building scalable frameworks that can support a growing and increasingly complex product portfolio.
• Conduct ad-hoc strategic analyses as needed to inform leadership decisions on product strategy, capital allocation, and portfolio prioritization.

• You have 7+ years of experience in FP&A, strategic finance, or finance business partnering, ideally within a high-growth consumer, CPG, or food/beverage company.
• You have experience partnering with product development, innovation, or R&D teams and understand the financial dynamics of bringing new products from concept to market (preferred).
• You're a strong model builder who thrives in ambiguity – comfortable creating financial frameworks from scratch when there's no template to follow, and exercising independent judgment on methodology and assumptions.
• You bring a strategic mindset paired with attention to detail – you can step back to evaluate portfolio-level trade-offs while also diving deep into the cost structure of an individual product.
• You're a confident communicator who can distill complex financial analysis into clear, actionable recommendations for senior leadership and cross-functional partners.
• You're proactive and opinionated in a productive way – you don't wait to be asked, you surface risks early, challenge ideas constructively, and advocate for the right outcome for TFD.
• You have a strong grasp of operations and supply chain dynamics and understand how formulation, procurement, and manufacturing decisions flow through to the P&L.
• You're a strong executor who can manage multiple concurrent projects with competing timelines, balancing thoroughness with speed.
• You build strong cross-functional relationships and can effectively facilitate alignment across groups with different priorities and perspectives.
• You’re proficient in Excel/Google Sheets with strong financial modeling skills, and have a mindset of continuously improving processes and proactively identifying opportunities to automate and increase efficiency. Familiarity with Looker and/or Sigma is preferred, along with experience with systems like Workday.
• You love dogs.

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives — leading to stronger decisions and deeper relationships.
We anchor this belief in a simple phrase: “Everyone’s welcome at the dog park.” No matter your background, identity, or role, there’s space for you here. There’s no one way to show up at the dog park— just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it’s about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow.
                    
We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we’re listening and learning from our Team.

Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive.

• Dog-friendly office in SoHo
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO 
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.

TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.  If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].

We’re happy to answer any questions you may have about the position or our hiring process - please reach out at [email protected].