Senior Growth Marketing Manager

About the company

ResortPass is completely redefining what it means to be a guest at a hotel. By offering day access to luxury hotel experiences, including breathtaking pools, private beaches, deluxe spas, and more, ResortPass allows people to escape – without ever leaving town. If you’re moved to contribute to our vision, we’d love your help.

Our growing team of innovative tech and hospitality experts has partnered with over 1,000 leading hotels and resorts including Ritz-Carlton, Four Seasons, Westin, and Fairmont. We’ve connected over 2 million people with relaxation and luxury in their own neighborhoods, making rest more mindful, togetherness more meaningful, and escape more accessible. Fresh off a Series B $30M raise, co-led by Declaration Partners and 14W with additional investment from previous investor Charles River Ventures, and new investors Endeavor, Jessica Alba, Adam Grant and others, ResortPass is at the beginning of creating a new category of hospitality.

As our Senior Growth Marketing Manager, you're not just running campaigns; you're managing user acquisition, creativity, and strategic expertise across the digital landscape. Reporting to the Director of Performance Marketing, you'll be helping to accelerate our growth, working across a variety of channels to drive new users into the world of ResortPass.

We are looking for someone who is located in or near the NYC area, as this role will be in person at our NYC headquarters. The base salary for this role will range from $110,000 - $130,000 per year, plus equity, commensurate with experience.

• Support the performance marketing strategy, crafting and conducting campaigns across Video, SEM, Display, Social, and Affiliate channels that resonate and engage.
• Manage the creative process across paid channels, from user-generated content and influencer collaborations to branded creative, all aligned with our broader integrated marketing team.
• Fine-tune our web conversion and funnel optimization, turning potential into patrons.
• Manage, launch, and optimize custom landing pages that support Paid, Organic, and CRM initiatives. 
• Support in pioneering new channels that unlock growth and explore uncharted territories in the marketing landscape, such as Affiliate, TV, Audio, and Direct Mail. 
• Collaborate with our Biz Ops and Analytics tram, translating data into actionable insights.
• Keep a vigilant eye on our performance metrics, ensuring our campaigns hit our  KPIs (ROAS, CAC, CPLV, and more).

• 4-6 years of experience with ROAS / KPI-driven performance marketing, with a track record of managing campaigns across TikTok, Meta, and beyond.
• Full funnel marketer with an understanding of how paid & organic channels work together and understand different campaign tactics and KPIs. 
• Tech-savvy and competent in the digital tools and platforms that power our performance marketing program.
• Grasps how to set up conversion tracking across various channels and platforms (iOS, web, Android)
• Understanding of marketing tech, especially mobile attribution partners (AppsFlyer, Branch)
• Strong communicator with the ability to collaborate with cross-functional groups
• Bonus points if you've worked in local marketplace environments and have affiliate program management.
• You're a good person. While building a startup is hard, being a good person is not. We are creating a culture of people with whom you would look forward to working. While we offer incredible experiences to our guests, it is just as important to us to foster an incredible culture for our employees.