Own CoderPad’s customer marketing strategy and execution, driving expansion pipeline, product adoption, customer advocacy, reviews, events, and advisory programs. Build lifecycle journeys, customer segments, advocacy initiatives, and enterprise upsell and cross-sell campaigns in partnership with Sales, Customer Success, Product Marketing, Campaigns, Demand Generation, and Marketing Operations. The role is hands-on, data-driven, and focused on measurable pipeline, adoption, and advocacy outcomes.
CoderPad's mission is to surface a person's skills in order to form badass teams that create impactful companies.
As CoderPad's first customer marketer, you'll own the customer marketing plan and execute it hands-on. Your job is to turn our installed base into a predictable source of expansion pipeline and a deep bench of customer advocates.
You'll work across our whole book of mid-market and enterprise sized customers, from self-serve customers ready to move up to Enterprise Plans to large accounts with room to grow, using scaled, one-to-many programs and opportunity to build 1:few programs as we scale. You'll partner with Expansion Sales, Customer Success, Product Marketing, Campaigns and Demand Gen. This is a builder-and-doer role: you'll set the strategy and then build, launch, and measure your programs with the support of the team.
This role is required to work East Coast Hours.
You'll report to the VP of Marketing.
What you'll be doing:
- Own the self-serve-to-Enterprise upgrade marketing motion. Take our current pilot and scale what works into an always-on program while continuing to optimize.
- Build one-to-many expansion programs for Enterprise customers in partnership with Expansion Sales, including cross-sell and upsell plays, targeted nurtures, and sales-ready offers.
- Partner with Campaigns to adapt our major campaigns and launches for customer audiences, so existing customers hear the right story at the right moment.
- Give Expansion Sales the timing, messaging, and assets to act on signals from your programs.
- Localize expansion and lifecycle programs for EMEA customers, adapting messaging, timing, channels, and events to the region (about 15% of your effort).
- Build lifecycle programs that support CS in getting customers to value: onboarding and feature-adoption email, customer webinars, and launch communications.
- Work with Product Marketing to turn new features into customer-facing campaigns that drive usage.
- Design lifecycle journeys and build them in our marketing automation platform, working with Marketing Ops on complex builds and attribution.
- Build the customer data foundation with Marketing Ops and CS: the segments and scores that decide who gets which program, and when.
- Create and run our customer advocacy program that provides speakers for events, case studies, customer references and referrals.
- Produce customer case studies and stories.
- Drive a review program on G2 and similar sites to strengthen our position against competitors.
- Launch and run a Customer Advisory Board that brings customer insight into product, messaging, and strategy.
- Plan customer-focused events and user groups.
Drive expansion pipeline
Fuel adoption with Customer Success and Product Marketing
Build our advocacy engine
Run customer events and our Customer Advisory Board
What you should bring:
- 6+ years in B2B SaaS marketing, with at least 3 years in customer, lifecycle, or expansion marketing.
- A track record of owning an expansion pipeline or revenue number, not just engagement metrics.
- Experience creating a customer marketing plan and executing it end to end, doing the hands-on work yourself.
- Experience partnering with Ops and CS to build customer segments and scores. You understand how product usage, CRM, and CS data combine to target the right accounts at the right moment.
- Experience running advocacy programs: case studies, references, reviews, or advisory boards.
- Credibility with sales and CS leaders, and the ability to turn their input into programs that ship.
- Comfort with data. You can define the metrics, work with Ops on attribution, and explain what's working.
- Strong writing and a feel for what resonates with customers.
How we'll measure success:
- Expansion pipeline (primary): pipeline sourced and influenced by your programs, tracked separately for self-serve upgrades and Enterprise expansion.
- Adoption impact (shared with CS and product marketing): engagement with adoption programs and the feature activation that follows them.
- Advocacy: case studies published, customer availability for speaking and thought leadership activites, and review volume and ratings against plan.
- In your first 90 days, you'll take over the upgrade pilot, define the customer marketing plan for 2027, and partner with sales on driving quick expansion pipeline.
Benefits for You
We are a geographically distributed company. We entrust every team member – personally and professionally. If you enjoy working with a diverse group that truly values team collaboration, we are interested in hearing from you.
While these benefits are specific for full-time US-based employees, qualified candidates from other countries may be considered at CoderPad. All of the benefits below may not apply depending on an employee's country of residence and employment type, though appropriate compensation and benefits will still be offered.
• Medical coverage from day one: CoderPad pays 85-90% of employee premiums (90% on the HDHP plan), plus up to $9,000 in HRA funding on the HDHP plan
• Dental and vision: 100% covered for you, up to 80% for dependents
• Company-funded life, short-term and long-term disability coverage
• 401K with profit sharing. You get the company contribution even if you don't contribute yourself
• Unlimited PTO (we expect at least 3 weeks a year) plus 20 company holidays
• Parental leave: up to 16 weeks (primary) or 12 weeks (secondary) with full pay, benefits and equity vesting
• Remote-first, with a $300 monthly stipend for home office and work expenses
• Wellness perks: Headspace, One Medical and more through Cigna
• Stock options (4-year vesting), competitive salary and growth opportunities
• Dental and vision: 100% covered for you, up to 80% for dependents
• Company-funded life, short-term and long-term disability coverage
• 401K with profit sharing. You get the company contribution even if you don't contribute yourself
• Unlimited PTO (we expect at least 3 weeks a year) plus 20 company holidays
• Parental leave: up to 16 weeks (primary) or 12 weeks (secondary) with full pay, benefits and equity vesting
• Remote-first, with a $300 monthly stipend for home office and work expenses
• Wellness perks: Headspace, One Medical and more through Cigna
• Stock options (4-year vesting), competitive salary and growth opportunities
And more…
CoderPad is committed to hiring the best talent. To work at CoderPad, employees must have the permanent and unrestricted right to work in their country of residence without needing present or future sponsorship from the company. If you meet this requirement, all applicants will be considered for employment regardless of race, color, national origin, religion, age, gender identity, sexual orientation, or veteran or disability status. Our goal is to be a diverse team that represents a variety of backgrounds and perspectives and a culture where everyone feels included.
Research has shown that women and people of color are less likely than others to apply for a role if they do not meet 100% of the qualifications. Please know that we would still love to hear from you even if you feel you only are a 75% match. We promote a diverse and inclusive culture at CoderPad.
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