Leads industry marketing strategy, go-to-market planning, competitive analysis, buyer targeting, campaigns, content development, sales enablement, and performance reporting. Manages a marketing team, identifies growth opportunities, develops industry expertise, oversees budgets and ROI, and collaborates with communications, operations, regional marketing, sales, and solution specialists to achieve revenue objectives.
JOB DESCRIPTION
Manages others in driving go-to-market strategy and planning for one or more industry verticals with defined revenue and growth objectives. The role drives growth for relevant products and solutions, develops industry expertise, and manages contributions to the overall industry marketing plan while interlocking with other Marketing functions.
RESPONSIBILITIES
QUALIFICATIONS
What we offer:
Manages others in driving go-to-market strategy and planning for one or more industry verticals with defined revenue and growth objectives. The role drives growth for relevant products and solutions, develops industry expertise, and manages contributions to the overall industry marketing plan while interlocking with other Marketing functions.
RESPONSIBILITIES
- Cultivate industry knowledge and manage the team responsible for defining market opportunities, including solutions to promote, competitive positioning, messaging, routes to market, target buyers and buying cycles.
- Monitor regulatory, macroeconomic and business trends and oversee competitive analysis to identify growth opportunities and risks.
- Work with Strategic Communications, Marketing Operations and Regional Marketing to develop buyer-centric campaigns that build awareness and demand.
- Oversee industry-oriented content such as playbooks, case studies, blog posts and sales-training materials.
- Monitor and report Industry Marketing performance and ROI against defined goals and metrics.
- Understand industry audiences and buying processes; contribute to buyer personas and target-account identification.
- Manage collaboration with Sales Enablement and solution specialists around a defined sales-enablement plan.
QUALIFICATIONS
- Bachelor's degree in marketing, communications or related field.
- 8+ years of experience, including 3+ years of relevant management/leadership experience.
- Strong collaboration, facilitation, project planning and management.
- Strong business acumen and strategic thinking.
- Negotiation and team-management skills.
- Budget management.
- Experience working with senior leaders.
- Sales-enablement best practices and process improvement.
- Ability to understand technical/scientific issues and translate them for nonscientific audiences.
What we offer:
- Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $160,000-$190,000 and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 20% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).
- The application deadline for this position is 5/10/2027
UL Solutions New York, New York, USA Office
New York, NY, United States
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