Senior Manager, Lifecycle Marketing, Mail

Superhuman offers a dynamic hybrid model, and candidates in this role can be based remotely. You may be expected to travel to meet in person during your team’s scheduled collaboration weeks. Managers will determine in-person time according to business needs.

This hybrid approach helps foster trust, innovation, and a strong team culture, with the flexibility of working from home, whenever you need focus time.

Grammarly is now part of Superhuman, the AI productivity platform on a mission to unlock the superhuman potential in everyone. The Superhuman suite of apps and agents brings AI wherever people work, integrating with over 1 million applications and websites. The company’s products include Grammarly’s writing assistance, Coda’s collaborative workspaces, Mail’s inbox management, and Go, the proactive AI assistant that understands context and delivers help automatically. Founded in 2009, Superhuman empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions worldwide to eliminate busywork and focus on what matters. Learn more at superhuman.com and about our values here.

The Lifecycle Marketing team owns the end-to-end user journey across Superhuman’s multi-product ecosystem, accelerating activation, engagement, retention, and expansion.

We’re hiring a Senior Manager, Lifecycle Marketing to own lifecycle strategy and execution for the Superhuman Mail business unit. This role will operate at the intersection of product-led growth, cross-product journeys, and lifecycle system design — building scalable programs from the ground up while creating immediate business impact.

This is a high-execution, high-impact IC role: you’ll define the lifecycle vision, build foundational systems (segmentation, experimentation, measurement), and execute high-quality programs across email and in-product messaging (IPM). This Senior Manager is the primary lifecycle marketing owner for the Superhuman Mail business unit — responsible for both cross-selling Superhuman Mail to Grammarly users AND owning the full Mail user lifecycle: activation, engagement, self serve teams creation, expansion and retention.

In this role, you will:

• Own lifecycle strategy for Superhuman Mail (0→1 and scale) by defining and building end-to-end lifecycle across onboarding, activation, engagement, self serve team creation, expansion, retention, and win-back — including identifying key user moments, lifecycle gaps, and growth levers

• Build lifecycle foundation. Establish core systems including segmentation frameworks, lifecycle architecture, experimentation strategy, and KPI definitions (activation, engagement, retention, LTV)

• Design and optimize cross-sell and expansion journeys across Grammarly, Coda, and Superhuman Mail — including audience prioritization, messaging strategy, and journey orchestration

• Design A/B and holdout experiments, define incrementality frameworks, and translate insights into clear product and marketing recommendations

• Build best-in-class lifecycle programs across email and in-product messaging — balancing scale, personalization, and user experience

• Work closely with Product, PMM, Data/Analytics, and Marketing Ops to align lifecycle with product surfaces, growth loops, and business goals

• 6–10 years of experience in lifecycle marketing — or a closely related function like growth — at a consumer technology, SaaS, or product-led growth company

• Proven ability to build lifecycle programs from scratch; has owned 0→1 program development, not just optimized established playbooks, and brings structure to ambiguity

• Deep expertise in lifecycle program execution across email and in-product messaging, with end-to-end ownership from strategy through measurement; Iterable experience strongly preferred

• Strong experimentation acumen: designs scientifically sound A/B and holdout experiments, understands incrementality measurement, and can draw accurate conclusions in complex multi-holdout environments

• Experience in cross-sell or multi-product lifecycle marketing — has designed programs that move users from one product into an adjacent one, or can reason clearly about cross-sell audience identification and journey design

• Expert-level segmentation skills — builds nuanced audience strategies based on behavioral, demographic, and inferred data; understands the difference between a broad segment and a precise one, and when each is appropriate

• Data-driven decision making: can pull their own data, build simple reporting, and form hypotheses without waiting for a data pull; partners effectively with Data Science and knows when directional insight is sufficient vs. when precision matters

• Cross-functional fluency — navigates PMM, Data Science, Marketing Ops, and Business Unit partners effectively; builds trust quickly and can unblock themselves without unnecessary escalation

• Values a data-informed, experiment-oriented working style, embraces continuous improvement, and aligns with our Superhuman values

• Has a demonstrated ability to work autonomously with minimal oversight, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-oriented environments

Superhuman offers all team members competitive pay along with a benefits package encompassing the following and more:

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)

• Disability and life insurance options

• 401(k) and RRSP matching

• Paid parental leave

• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time

• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)

• Annual professional development budget and opportunities

Superhuman takes a market-based approach to compensation, so base pay may vary by location. Our US locations are categorized into two compensation zones based on proximity to our hub locations.
Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined by compensation zone and may be modified in the future.

At Superhuman, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Superhuman is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).