Senior Manager, Marketing Operations & Analytics

Empathy is transforming the way families navigate life’s most difficult times - from the loss of a loved one to other major life transitions. By combining technology with compassionate human care, we bring clarity, comfort, and peace of mind when it matters most.

We partner with leading employers, insurers, and financial institutions to deliver meaningful, human-centric support at scale. Today, Empathy supports over 45 million people across North America.

Backed by top-tier investors including General Catalyst, Index Ventures, Adams Street, Aleph and Entreé Capital. we’ve raised over $160 million to date, including a $72 million Series C, to expand our impact and scale our mission worldwide.

About the Team

The Senior Manager, Marketing Operations & Analytics drives operational excellence and data-driven decision-making across the marketing organization. This role is responsible for managing and evolving the marketing technology stack, optimizing campaign performance, and building the analytical foundation that enables smarter marketing strategies and measurable ROI.

• 7+ years of experience in marketing operations, analytics, or related roles.
• Proven success continuously evolving and optimizing marketing systems (e.g., Salesforce, HubSpot, 6Sense), integrating them with analytics or BI tools and staying ahead of emerging technologies.
• Strong analytical and technical skills, with expertise in marketing attribution, campaign measurement, and performance optimization.
• Deep understanding of the marketing funnel, data management, and audience segmentation.
• Proficiency in analytics and visualization platforms such as Tableau, Looker, or Power BI.
• Excellent communication and stakeholder management skills, with the ability to translate data into actionable insights.
• Highly organized, process-oriented, and detail-focused, with a mindset for continuous improvement.

The salary for this position ranges between $150,000-$170,000, which includes base salary and variable components. This is decided based on many factors, including but not limited to: skills, qualifications, and geographic location. In addition to base salary, we are proud to offer stock options in the company and a competitive benefits package.

To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team!