Job Description:
New York-based (hybrid 3 days/wk in office)
We are seeking a Senior Manager to support our centralized Media Decisioning Team. This Team’s raison d'être is to be an anchor for the wider Investment & Planning Teams. This role will contribute a clear understanding of media delivery that will become the source of primary decision-making.
In this role, you will source, assess and recommend the right media data to be used for channel and tactical choices. You will also report on cross‑brand media delivery to establish expected outcomes and interpret the findings to develop generalizable activation principles.
The ideal candidate has experience in media planning and/or buying and enjoys working with large data sets. Someone looking for a transition from frontline Planning or Activation, and into a more analytical role would thrive. You should be confident in making media recommendations and skilled at identifying the data needed to solve specific problems. This role will be guiding Activation teams and will need to be able to speak in a ‘media-language’ and be able to provide clarity around cause-and-effect from moving different media levels.
This role is about deciding which data matters and how to use it to make better media decisions. It is not a pure data‑provision or reporting role. It is about translating data into media recommendations.
Responsibilities
Oversee completion and delivery of numerous reoccurring media reports, including weekly/monthly brand delivery reports, monthly/quarterly investment summaries
Accountable for quality assurance of junior member of the team, ensuring accuracy and timeliness
Will require checking data against source of truth systems (ad servers, Nielsen, 1P buying platforms, etc.)
Create analysis, both regular and ad hoc, to provide benchmarks, summaries and analytical observations to Planning & Investment teams, meant to improve quality of media plans/buys
Serve as internal consultant to peers on cross functional teams to assist in problem solving, brainstorming, or test design
Responsible for various deliverables across the client portfolio including
Overseeing junior team members’ delivery of routine media delivery reports
Taking on projects to develop standardized benchmarks and recommendations, summarized from delivered or 3rd Party data
Completion of these tasks will require pulling, organizing, and formatting of large data sets and understanding their importance to internal/client teams, in order to anticipate questions and additional needs
Support VP & Director in developing a suite of Media Guidance, inclusive of industry trend analysis and benchmarking, portfolio delivery and process audits
Ability to independently conceive and pitch topics for future projects to VP & Director
Researching, and pulling market data, organizing this data, comparing to P&G’s own data, and compiling findings
Maintaining industry trending reports that will be used to support broader projects
Craft brief for and guide our Data Operations team to produce new reports/dashboards/tools that aid in the maintenance of the account
Serve as project manager to ensure end-product meets need of intended users
Experience & Skills
Bachelor's degree in Statistics, Economics or related quantitative field required
5+ years of experience in either/both media planning and/or investment
Knowledge of Reach-based planning and sound media fundamentals is necessary
Experience with Linear TV is a plus
A bachelor's degree in Statistics, Economics or a related quantitative field
Intermediate knowledge of Excel for data compilation, calculation, and automation
Strong communication & leadership skills
Ability to distill the complexity of one team’s discipline into an easily digestible action plan for another team (e.g. complex media problem into simple to understand data brief / complex data issue into what it means to media planner)
Must Haves [not specific systems but need experience with the types of system. And not all, but the more the better]
Experience with Media systems & data (at least knowledge of where main media data comes from)
Digital Adservers (GCM, Innovid)
Digital Verification / Viewability Systems
Ad Platforms (Google Ads/YouTube Ads, Social Platforms,
Media metrics (media math, Reach/Frequency, handling media data)
Nice to Have
Experience with Nielsen systems (NielsenONE, NPower/TV Toolkit, NMI)
Experience with Linear TV planning/buying
Experience with Terrestrial Radio planning
Understanding of developing repeatable datasets for automation, taxonomy, and simple data wrangling techniques
Basic SQL experience / interest
At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
The annual salary range for this position is (94,500-120,000). Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
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Location:
New YorkBrand:
CaratTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
dentsu New York, New York, USA Office
150 E 42nd St, New York, New York,, United States, 10017
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