Senior Manager, Membership Engagement & Retention

Be Part of What’s Next

Help shape the future of membership by turning insight into impact. In this role, you’ll deepen relationships with our audiences and drive meaningful engagement that keeps them coming back to the brands they love.

About Hearst Magazines (Why Us?)

Hearst Magazines is one of the world’s largest publishers of monthly magazines, with more than 30 brands in the U.S. and nearly 300 editions around the world. Our portfolio includes iconic titles such as Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Men’s Health, Oprah Daily, Popular Mechanics, and Town & Country. We reach more than 165 million people every month across our print, digital, video, and social platforms, and we are committed to delivering high-quality content that informs, inspires, and entertains.

Key Responsibilities (What You Are Doing)

• Lead and evolve membership engagement and retention strategies across multiple brands, with clear goals and performance tracking
• Analyze member behavior, engagement trends, and churn drivers; translate insights into prioritized actions and experiments
• Partner with Membership Operations to improve the end-to-end member experience and operationalize key initiatives
• Collaborate with Marketing to design and optimize scalable lifecycle campaigns, including onboarding, renewal, winback, and reactivation
• Build and manage a robust testing roadmap (A/B and multivariate), measure impact, and scale successful strategies
• Identify and pilot new communication channels and tactics (e.g., SMS, push notifications) to increase engagement
• Work cross-functionally with Editorial, Product, and other teams to ensure seamless execution of membership initiatives
• Support the development and rollout of new membership offerings, clearly communicating value to both new and existing members

Qualifications (What We’re Looking For)

• 5+ years of experience in B2C subscription or membership businesses, with a focus on engagement, retention, and/or lifecycle marketing
• Proven track record of improving retention and reducing churn across customer segments or brands
• Strong analytical skills with experience using performance data and BI tools (e.g., Google Analytics, Looker, or similar)
• Highly organized and proactive, with the ability to manage multiple projects and deadlines simultaneously
• Excellent communication and stakeholder management skills, with the ability to influence cross-functional partners
• Comfortable working in a fast-paced, collaborative environment
• Experience in media, digital, or consumer products is preferred
• This is a hybrid role based in New York City with an in-office requirement of 4 days per week

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

Compensation & EEO

The base salary for this role is between $88,000 and $106,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, and market demands.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable law.