Senior Manager, Omnichannel

The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.

In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.

The Sr. Manager Omnichannel be based out of our NYC HQ reporting directly to the Director of Growth.  

Summary:

As an Sr. Manager Omnichannel you will lead our online business across Amazon, Retailer.com, marketplaces, DTC, and emerging channels. In this role, you’ll bring together brand building, retail execution, and digital sales strategy to ensure our products show up the right way wherever consumers choose to shop—whether that’s Amazon, Instacart, Walmart, Vitacoco.com, or the next new platform. This role is ideal for a leader who understands strong business fundamentals, seamless operations, forecasting, best-in-class content, and building partnerships with cross functional teams such as Sales, Marketing, Finance, and Supply Chain. 

**Key Responsibilities: ** 

Omnichannel Growth & Execution 

• Lead the omnichannel team (Growth, Omnichannel, CX) to drive the commercial strategy and performance across all digital retail accounts. 

• Act as owner of forecasting, planning, profitability and overall P&L across Retailer.com and marketplace channels. 

• Partner with sales and trade teams to negotiate and support joint business plans, promotions, and retailer media investments. 

• Craft brand plans into channel-specific sales and marketing strategies to deliver on campaign KPIs. 

• Lead channel P&L and performance marketing levers (CAC, LTV, ROAS, New to Brand etc.). 

• Work with Supply Chain to ensure strong inventory availability and fulfillment performance. 

• Act as global center of excellence for ecommerce strategy, insights, and technology.  

Customer Experience & Media 

• Lead team to ensure best-in-class PDPs, updated images, claims, copy, and A+ content and seamless customer experience 

• Improve site experience and conversion through merchandising, UX, and onsite testing. 

• Oversee digital media campaigns in conjunction with team—budget allocation, performance monitoring, and optimization. 

• Partner with customer experience team to handle high risk tickets, customer feedback, reviews and improve customer experience overall. 

Analytics & Insights 

• Build dashboards and reporting to measure sales, customer behavior, and channel health. 

• Provide actionable insights and strategy presentations to leadership team to guide decisions. 

• Lead monthly Growth Marketing report and present back to Marketing Leadership 

Innovation & New Platforms 

• Evaluate emerging commerce opportunities and define test–and–learn pilots. 

• Champion and launch new and emerging opportunities (AI, TikTok Shops, Roblox) 

• Act as internal innovator to stay ahead of e-commerce trends, emerging technologies, and competitor activity to drive innovation and maintain a competitive edge. 

• Have a real passion for all things digital and new/emerging tech! 

**Qualifications:** 

• 7+ years of experience in eCom, digital marketing, with a focus on retail media  

• Proficiency in retailer platforms such as: Amazon Advertising, Amazon Vendor Central, Instacart Ads, Walmart Connect, Criteo, Roundel etc 

• Strong analytical skills with the ability to interpret data, analyze results, and optimize strategies to drive performance 

• Exceptional project management skills with the ability to multitask and prioritize effectively in a fast-paced environment 

• Creative thinker with a keen eye for detail and a passion for innovation 

• Excellent communication skills with the ability to collaborate effectively across teams and communicate complex ideas clearly and concisely 

At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $120,000 - $140,000. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.