Senior Manager, Paid Search & YouTube

What You'll Do:

• Own hands-on execution across the full Google Ads portfolio: Search (brand and non-brand), Performance Max, Demand Gen, Shopping, and YouTube -- you build campaigns, manage bidding, pace budgets, and make the scaling calls yourself
• Drive your channel's contribution to our shared blended CAC target while protecting volume, partnering with Finance on true unit economics rather than platform-reported numbers
• Own YouTube strategy across the upper and lower funnel, including reach vs. Demand Gen mix, reallocation tests, and conversion lift studies that quantify incremental impact ahead of peak period
• Manage Performance Max with the right asset groups, audience signals, and brand exclusions, plus the visibility to know where spend is actually landing
• Own the creative brief-to-asset pipeline for paid search and YouTube, representing the channel in creative reviews and partnering with Brand and Creative on video and asset production
• Maintain measurement and signal quality end to end: conversion tagging accuracy, enhanced conversions, consent handling, customer match, and existing-member exclusion lists at parity across campaigns
• Manage brand safety and fraud controls including placement and content exclusions and suitability settings across YouTube and Display
• Own the paid-side requirements, QA, and troubleshooting for Shopping feeds in partnership with internal feed teams
• Build and maintain reporting in Northbeam and Databricks, plus the weekly Google performance narrative reconciled against source-of-truth reporting
• Manage platform partner relationships with Google reps, including beta access, budget, billing, and spend reconciliation
• Run an incrementality and testing practice (lift studies, geo tests) that validates spend is driving net-new customers, not harvesting existing demand
• Lead peak planning for product launches, BFCM, and holiday, including budget scenarios, creative readiness, and bidding strategy

What You'll Bring:

• 6+ years in performance marketing with deep, hands-on ownership of Google Ads across Search, Performance Max, Demand Gen, and YouTube, ideally at a DTC or subscription brand at meaningful scale -- you have personally built and scaled these accounts
• A track record of scaling spend efficiently against CAC, ROAS, or contribution-margin targets, with real examples of decisions that moved the number
• Real experience running YouTube as both a reach and a performance channel, including conversion lift or brand lift study design and interpretation
• Fluency with Google tag setup, enhanced conversions, customer match, and exclusion list management
• Comfort pulling and interrogating your own numbers -- you don't take platform-reported results at face value; SQL or BI tool experience is a plus
• Clear communication, including the ability to brief executives and write a crisp performance recap a non-marketer can follow

Why You'll Love Us:

• Time to Recharge: Enjoy flexible PTO to take the breaks you need.
• Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
• Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
• Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
• Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
• Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
• Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.