Senior Manager, Pharmacy Marketing - CVS Media Exchange (CMX)

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

CMX is building the next generation of retail and health media technology. We empower suppliers, merchants, store teams, advertisers, and agencies through full-funnel media solutions powered by CVS’ unmatched in-store and online data. Our reach, scale, and insights help drive measurable outcomes — and we’re only getting started. 

As the Senior Manager of Marketing Strategy on our CVS Media Exchange business, you'll work across the Enterprise to build and package up sales opportunities for our fast-growing retail media network. Your aim is to maximize advertiser & CVS goals including: campaign performance, media investment, increased trips and programs specific to our Pharmacy offering. 

Reporting to the Director of Category Marketing for CMX, you’ll build out the Pharmacy positioning for CMX, lead the foundational sales toolkit in partnership with CMX Core Marketing – bringing our Pharma narrative to life both internally and externally. You’ll also bring a self-motivated, high-capacity approach, thriving in a demanding, performance-driven environment while moving work forward with speed, judgment, and accountability. 

 Responsibilities include, but not limited to: 

·         You'll serve as a key stakeholder for the CMX business specifically for Pharma, driving alignment across Marketing, Enterprise teams, and cross-functional partners to advance shared business priorities. As an owner of relationships with essential internal stakeholders, you’ll use your understanding of CVS Pharmacy marketing strategy and priorities to build internal alignment, navigate legal, corporate communications approval processes and translate that into deeper advertiser relationships and how to extend enterprise priorities into CMX opportunities for manufactures - creating shared value for CVS and the manufacturer. 

·         In partnership with the CMX Sales team, you'll identify revenue-driving opportunities that integrate advertiser and CVS marketing goals, bringing to life win-win scenarios through uniquely curated occasions throughout the year. You'll help drive internal education and advocacy for CMX by aligning to key tentpoles and building exclusive programs that enable advertisers to connect with high-intent CVS shoppers. 

·         You’ll lead cross-functional meetings to socialize progress, demonstrate value and bring others along on our exciting journey. You'll co-create and deploy best practices WoW and joint learning agendas across CMX and essential CVS teams to create the strongest advertiser experience. 

·         As you further own workstreams, you'll assess the landscape, gather input from appropriate partners, explore feasibility (e.g. legal review, operational readiness), and produce project deliverables (e.g. advertiser pitch collateral, business cases & white papers). 

·         Your continued knowledge of the digital and physical retail media marketplace coupled with talent in data-driven strategy will be valuable as you create pharma sales stories. Our CMX counterparts will rely on you to identify and understand category and brand business trends as you develop programs and collateral that are lucrative to our clients.  

This role is hybrid and commutable to one of the following Corporate Hubs, which you must work in the office 2 or more days a week: Boston, MA, Wellesley, MA, Woonsocket, RI, New York, NY, or Chicago, IL. 
Travel requirement is up to 25%. 

 Required Qualifications 

·         7+ years of marketing experience with a foundation of business, retailer, Pharmacy, and consumer understanding 

·         Experience in Consumer Healthcare and Pharma 

·         3+ years cross-functional leadership experience 

·         2+ years of retail media or retail agency strategy experience 

·         2+ years of digital marketing experience including examples of testing and validating new opportunities 

·         Experience managing multiple stakeholders (e.g. marketing, merchandising, loyalty marketing, advertisers) and cross-functional teams to achieve aggressive organizational goals 

·         Experience partnering with legal and corporate communications teams to navigate review, approval and external communications processes in a highly regulated environment 

·         Comfort mining and utilizing data for strategy case creation and sales collateral 

·         Track record managing marketing and media sales collateral, presentations, reports, case studies, project plans, and other high-visibility strategic materials 

 Preferred Qualifications 

·         Experience creating a business case by determining addressable attainable business opportunity and translating that into a recommended plan 

·         Experience with relevant marketing technology, with a heavy focus on digital and physical paid and owned channels 

·         Ability to work within organizational constraints, knowing when to operate within an existing framework and when to push for change 

·         Excellent communication skills that can be articulated in forms across a diverse audience base 

·         Creative problem solver who can incorporate new insights into existing plans, surface risks early and act decisively and independently 

 Education

·         Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required 

·         MBA preferred

 We're looking for people that are passionate about building a business and comfortable with remaining agile in a changing landscape. It's a great time to join CMX and be a part of our tremendous growth!

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

Additional details about available benefits are provided during the application process and on Benefits Moments.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.