Lead earned media, creator strategy, brand storytelling, and reputation management for Mondelēz’s North American sweets portfolio. Develop media and cultural-moment activations, oversee product seeding and influencer programs, direct PR agency execution, monitor reputation risks, and report on earned media KPIs. Build brand authority across AI- and LLM-driven search while partnering with leadership and cross-functional teams. The role requires extensive communications or PR experience, strong media relationships, crisis communications expertise, and familiarity with media monitoring and influencer platforms.
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It Matter.
How you will contribute
This is a new, dedicated earned media role within our North American Corporate & Government Affairs team. You will be part of a high-performing External Communications team driving earned media, brand storytelling, and reputation management for the Sweet Snacking portfolio, including Oreo, belVita, Chips Ahoy!, Nutter Butter and more. As the ideal candidate, you will have:
We're looking for someone who lives in culture - who sees a moment breaking and already knows how to connect it to the brand before anyone else does. You move fast, think editorially, and understand that the best earned media doesn't follow the news cycle - it shapes it.
More about this role - What extra ingredients you will bring:
No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal
Job Type
Regular
Communications and Public & Government Affairs
Corporate & Government Affairs
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It Matter.
How you will contribute
This is a new, dedicated earned media role within our North American Corporate & Government Affairs team. You will be part of a high-performing External Communications team driving earned media, brand storytelling, and reputation management for the Sweet Snacking portfolio, including Oreo, belVita, Chips Ahoy!, Nutter Butter and more. As the ideal candidate, you will have:
- A proven track record driving earned media for consumer or CPG brands at scale
- Deep relationships with national consumer, lifestyle, food, and digital media
- Expertise in organic earned creator strategy - product seeding, mailer programs, and trend activation that generate authentic conversation
- The instinct to spot a cultural moment and move on it in hours, not weeks
- Experience working with PR agencies and directing day-to-day execution against earned goals
- Comfort operating in a fast-paced, high-performance environment
We're looking for someone who lives in culture - who sees a moment breaking and already knows how to connect it to the brand before anyone else does. You move fast, think editorially, and understand that the best earned media doesn't follow the news cycle - it shapes it.
- Earned Media & Brand Storytelling: Support and execute annual earned media strategies, bringing them to life across press, creators, and cultural moments.
- Earned Creator Strategy: Drive authentic earned creator conversation through product seeding, new launch activations, and social trend identification.
- Earned Authority: Partner across the organization to build earned authority across AI and LLM-driven search.
- Brand Reputation Management: Partner with leadership to serve as the brands' first line of defense. Maintain 24/7 readiness for emerging reputation risks.
- Day-to-Day Agency Direction & Reporting: Manage day-to-day agency execution - briefing, reviewing work, and ensuring output ladders to earned goals. Track and report against KPIs including earned media value, share of voice, sentiment, organic creator mentions, and conversion impact.
More about this role - What extra ingredients you will bring:
- 10+ years of experience in brand communications, PR, or earned media - a mix of agency and in-house experience is preferred
- Proficiency with media monitoring and influencer platforms
- Experience with AI-powered communications tools - generative AI, sentiment analysis, predictive media monitoring - is a plus
- Background in food, snacking, or CPG brand communications is preferred
- Brand reputation and crisis communications experience
- Bachelor's degree in Communications, PR, Marketing, or Journalism
No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal
Job Type
Regular
Communications and Public & Government Affairs
Corporate & Government Affairs
Mondelēz International East Hanover, New Jersey, USA Office
Our East Hanover office in New Jersey is our North America headquarters and provides corporate and regional functional support. Opportunities at these offices could cover any of the following areas: Communications; Finance; Human Resources; Information Technology Solutions; Legal and many more
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