The Senior Product Marketing Manager will lead GTM strategies, develop messaging, create sales enablement content, and foster cross-functional collaboration to enhance product awareness and adoption.
ABOUT EXTEND
Extend offers businesses powerful spend controls and expense workflows that drive efficiency, improve security and visibility, and overall, help better manage company spending. Our primary product is a spend and expense management platform that allows SMBs to create on-demand virtual cards, automate reconciliation, and manage employee expense reports. We have built the first virtual card platform of its kind, directly integrated with processors, networks, and the technology that supports banking across the industry. We offer several virtual card products including an app-as-a-service that banks can offer business customers with their existing credit cards, a suite of virtual card APIs for those looking to build custom payment solutions, and we also offer secure connectivity to key banking and payment services that enable 3rd-parties to integrate and embed payments into their software.
VC-funded Extend is headquartered in Manhattan and has recently raised $20m in capital from top fintech investors. With 65 passionate team members and exciting momentum, there’s never been a better time to join our team!
For more information visit paywithextend.com
ABOUT THE ROLE
We’re looking for a strategic, execution-oriented Senior Product Marketing Manager to lead and scale our product go-to-market (GTM) strategy. In this role, you will be the driving force behind how we position, launch, and sell our products, especially as we scale our SaaS expense management platform and empower our bank partners. You’ll translate our product roadmap into compelling messaging, GTM plans, and sales enablement programs that drive adoption, revenue, and partner success. This is a high-impact leadership role for someone who thrives at the intersection of product, marketing, and sales—and who’s excited to turn strategy into results.
This role is based out of our New York City office. You’ll report directly to the CMO and Co-founder, working closely with teammates across Product, Design, Sales, and Customer Support.
WHAT YOU’LL DO
You’ve done this before:
Extend offers businesses powerful spend controls and expense workflows that drive efficiency, improve security and visibility, and overall, help better manage company spending. Our primary product is a spend and expense management platform that allows SMBs to create on-demand virtual cards, automate reconciliation, and manage employee expense reports. We have built the first virtual card platform of its kind, directly integrated with processors, networks, and the technology that supports banking across the industry. We offer several virtual card products including an app-as-a-service that banks can offer business customers with their existing credit cards, a suite of virtual card APIs for those looking to build custom payment solutions, and we also offer secure connectivity to key banking and payment services that enable 3rd-parties to integrate and embed payments into their software.
VC-funded Extend is headquartered in Manhattan and has recently raised $20m in capital from top fintech investors. With 65 passionate team members and exciting momentum, there’s never been a better time to join our team!
For more information visit paywithextend.com
ABOUT THE ROLE
We’re looking for a strategic, execution-oriented Senior Product Marketing Manager to lead and scale our product go-to-market (GTM) strategy. In this role, you will be the driving force behind how we position, launch, and sell our products, especially as we scale our SaaS expense management platform and empower our bank partners. You’ll translate our product roadmap into compelling messaging, GTM plans, and sales enablement programs that drive adoption, revenue, and partner success. This is a high-impact leadership role for someone who thrives at the intersection of product, marketing, and sales—and who’s excited to turn strategy into results.
This role is based out of our New York City office. You’ll report directly to the CMO and Co-founder, working closely with teammates across Product, Design, Sales, and Customer Support.
WHAT YOU’LL DO
- Lead end-to-end GTM strategy for new product and feature launches in close partnership with Product, coordinating cross-functional execution to maximize awareness, adoption, and impact.
- Develop differentiated positioning and messaging for SMBs and bank partners, evolving narratives to reflect changing market dynamics and customer needs.
- Own lifecycle marketing, from onboarding flows to upsell campaigns, delivering clear, compelling content and strategies that educate customers, drive adoption, and deepen engagement.
- Write with clarity and impact across in-app messaging, UX copy, landing pages, lifecycle emails, webinars, and educational content.
- Collaborate with Design, Brand, and Content teams to produce collateral, website content, webinar talk tracks, campaigns, and thought leadership that clearly communicates value and differentiation.
- Build, scale, and deliver sales enablement programs that equip both Extend’s sales team and partner bankers to succeed. This includes:
- Banker education programs and partner training sessions
- Sales enablement assets such as pitch decks, one-pagers, feature release toolkits, and objection-handling guides
- Campaign content for banker sales channels, including social posts, outreach sequences, and email templates
- Drive co-marketing initiatives with partners to increase awareness, credibility, and demand.
- Lay the foundation for a scalable product marketing function by developing repeatable processes, mentoring teammates, and shaping future team growth.
You’ve done this before:
- You have 8+ years of experience in product marketing, primarily in B2B SaaS. Experience in fintech or payments is a plus.
- Proven success launching SaaS products and features end-to-end, owning positioning, messaging, and GTM strategy while driving measurable adoption.
- Strong track record in sales enablement, building training programs and creating assets that empower revenue teams and channel partners.
- Expertise in lifecycle marketing, including in-app messaging, onboarding flows, email campaigns, and upsell strategies.
- Skilled in customer research and competitive analysis, translating insights into differentiated messaging and GTM impact.
- Clear, confident writer who can translate technical concepts into crisp, benefit-led narratives.
- Experienced in cross-functional collaboration, bringing structure and momentum to fast-paced, high-growth environments.
- Equally comfortable shaping big picture GTM strategy, leading sales training, or jumping in to polish a pitch deck.
- Able to influence senior stakeholders while rolling up your sleeves to execute with speed and quality.
- Entrepreneurial and adaptable – you thrive in fast-paced, unstructured environments where you prioritize smartly, collaborate effectively, and move quickly without sacrificing quality.
- Customer-obsessed – you’re always thinking about the buyer’s journey and partner success.
- Collaborative – you build trust and lead through influence across teams.
- Curious and growth-minded – you actively seek insights, ask questions, and embrace opportunities to expand your impact.
- A competitive compensation package
- Equity for all–our success is your success
- Unlimited vacation–and we want you to use it
- 401K matching
- Flexible work options
- Comprehensive health coverage for you and your family, effective day one of employment
- Maternity and paternity leave benefits
- Reimbursement for gym memberships
- Work with and learn from functional experts across disciplines
Top Skills
Cross-Functional Collaboration
Marketing Tools
SaaS
Extend Enterprises New York, New York, USA Office
50 west 23rd street, 12th floor, New York, NY, United States, 10010
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