Senior Manager Public Relations & Communications

About Us

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.

Our Values

At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.

Job Description

Overview

David Yurman is seeking a dynamic and strategic Senior Manager, Public Relations to lead the brand’s press and communication efforts. This role requires a leader to lead, drive, and execute high-impact communications strategy that elevates David Yurman’s position as a premier American luxury jewelry house to drive earned media value, deeper storytelling with high impact publications, brand elevation, and sales.

The ideal candidate is a seasoned storyteller and relationship builder with deep experience in luxury, fashion, and celebrity culture to drive earned media impact and cultural relevance within the luxury jewelry space. This candidate will also need to build strong internal alliances and relationships with key internal stakeholders (e.g., the Yurman family, Marketing Strategy, Events Marketing) by steering the team to set clear PR objectives, continually evaluate and evolve the programs based on performance, demonstrate agility in responding to shifts in strategy and drive innovation that fuels greater exposure or results. This role will also require skills in looking for greater efficiencies in focus, process, and budget.

Key Responsibilities

Earned Media Strategy & Execution

• Partner with Senior Director, PR, to develop and execute a comprehensive earned media strategy across all channels and platforms.
• Oversee day-to-day press outreach and media relations to secure high-quality, high-impact earned media placements.
• Manage and mentor internal PR team to ensure alignment with brand objectives.
• Drive strategic storytelling moments that reinforce brand equity, cultural relevance, and David Yurman’s positioning as a luxury American jewelry house with 50 years of heritage and artist origins.
• Champion narratives that highlight the brand’s deep heritage and founding by two artists—David and Sybil Yurman—bringing forward the brand’s artistic roots, New York beginnings, and craftsmanship in press and celebrity/vip relations.
• Ensure all earned media efforts reflect the brand’s unique blend of artistry, innovation, and American luxury.

Campaign Execution

• Lead the PR initiatives supporting our 360 Marketing activations across the year in collaboration with channel leads and partners.
• Monitor campaign and initiative performance and optimize strategies to achieve desired results.

Team, Cross Functional, and Partner Relationship Management

• Develop and lead PR professional(s) to support a high performing and efficient team with clear roles and responsibilities. Ability to coach junior talent.
• Build strong relationships with channel partners, including Media, Social, Events, Marketing Strategy to integrate celebrity/ambassadors into campaigns and brand moments in an effective and efficient way
• Initiate an iterative approach to creating marketing campaigns and joint business plans, by allowing for phases of co-creation and deep alignment.
• Work closely with Merch, Ecomm, Sales and Marketing teams to align marketing efforts with business objectives and uphold brand equity.

Performance Analysis and Reporting

• Track earned media value, press impressions, press quality, and influencer marketing performance against KPIs such as MIV, sales growth, and reach and engagement. Focus on optimizing efficiency and effectiveness.
• Extract insights from the brand/business performance, and provide insights and recommendations to senior leadership to inform future strategies.
• Extract insights from market trends and competitive dynamics that guide future strategies.

Skills

• Expertise in leading direct reports
• Strong editorial relationships
• Expertise in fashion, publishing, and luxury jewelry
• Expertise in the earned media ecosystem including press coverage, social media, UGC, influencer marketing, influencer events, public relations.
• Proficiency in earned media and social media analytics tools and the ability to strategically assess and optimize analytics tools for David Yurman and optimize as needed (e.g. Launchmetrics, Triad, Muckrack, Cision, Brandwatch, Traackr, lefty, etc).

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA, a plus).
• 6-8+ years of experience in Public Relations & Communications (including long lead, short lead, press relations with publications and editorial community, PR agency management, press event execution, etc), celebrity/VIP management, or brand communications.
• Experience in jewelry or luxury fashion preferred.
• Proven success in securing top-tier press coverage and managing high-profile relationships.
• Deep understanding of the evolving media and influencer landscape.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Data-driven mindset with expertise in analyzing performance metrics and driving actionable insights.
• Exceptional communication and leadership skills, with the ability to influence internal and external stakeholders.
• Ability and willingness to be both a thinker and a doer: can do attitude and ability to flex between being a leader and being an executer.

Location: New York (Hybrid)

Compensation: 130-140k

Diversity, Equity & Inclusion at David Yurman

As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).