Senior Manager, Sales Coaching, Americas

Directly improving 500+ annual client engagements through practice preparation & influencing over 5K/Quarter through skill development.  

The Regional Coaching Lead turns the Sales Coaching Program by Criteo mission into a regional culture of high-impact practice. Acting as the bridge between global enablement strategy and regional commercial execution, this role mobilizes Sales and GTM leaders, manager coaches, sellers, and executive sponsors around a scalable practice & coaching model.  

The role leads the regional activation of practice & coaching: building coach capability, creating consistent opportunities for sellers to practice priority sales skills and client conversations, embedding practice in their commercial rhythm, and using program data and field feedback to improve adoption and impact.  
 
Our mission is to build a culture of high-impact practice that prepares our teams for every customer interaction, helping them consistently perform at their best, and bringing the Criteo Way of Selling to life with our clients. 

Regional strategy & stakeholder alignment 

• Translate the global mission into a regional narrative, operating model and value proposition 

• Partner with Regional Sales, GTM and Enablement leaders to embed practice and coaching in the business rhythm 

• Champion practice as core to how sellers prepare, perform and improve 

Adoption & change management 

• Drive buy-in through communications, success stories, incentives and recognition 

• Remove adoption barriers: psychological safety, capacity constraints, skepticism on impact 

• Equip managers and leaders to make space for practice and reinforce it in their routines 

Coach community 

• Recruit, onboard and train Sales Leaders as Manager Coaches (coaching, role-play, sales frameworks, feedback) 

• Set operating rhythms, quality standards and shared resources; monitor coaching quality 

• Run monthly regional coach forums; coach directly when needed to stay close to sellers 

Seller practice experience 

• Coordinate accessible practice sessions tied to real customer situations and Criteo Way of Selling skills (discovery, positioning, objection handling) 

• Create a safe, seller-owned space for experimentation, focused feedback and clear next steps 

• Use feedback and field stories to improve the experience and prove value 

Measurement & reporting 

• Track regional KPIs: coach activation, sessions, participation, adoption, confidence, qualitative feedback 

• Build an approach to long-term commercial signals (tagged opportunities, quota/revenue impact) 

• Share outcomes, case studies and best practices, while protecting individual confidentiality 

Voice of the region 

• Drive adoption of program workflows, dashboards and AI-enabled tools 

• Collect user feedback, spot friction points and turn findings into prioritized recommendations for global owners 

• Represent regional needs in quarterly leadership governance forums 

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!​

We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.
At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.
We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics. 

For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.

The US base salary pay range for this position per year is: