Senior Manager, Social Media and Influencer Marketing

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. 

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Position Overview:

As a member of the Communications team, the Senior Manager, Influencer Marketing, is responsible for the conception, development and execution of the paid and organic influencer marketing strategy, ensuring all content and campaigns follow brand and legal / FTC compliance. The candidate should be a digital native, and visionary thinker – enthusiastic to conceptualize and implement programs that are disruptive while maintaining brand elevation. The position is inclusive of ideating, planning, executing and analysis of influencer discovery, contracting and collaboration with the Kate Spade New York Communication and Marketing teams. The role is cross-functional and requires competency across social media, performance media, luxury branding, digital advertising, project management, analytics, and trends within the fashion and retail space. The candidate should have a strong passion for social platforms, interest in finding new creator talents, quantitative skills and a dedicated interest in fashion.

Essential Duties and Responsibilities:

• Oversee the influencer marketing calendar and collaborate with internal teams to share plans and coordinate timing.

• Coordinate the briefing timeline and process for all influencer programs.
• Track and record content performance to include in reporting.
• Implement product gifting, sample pulling, shipping, and tracking with influencers and content creators.
• Run analysis and make recommendations on creators and be able to source benchmarking.
• Manage back end administrative tasks with finance and legal teams including contracts, invoices, reports, and budget tracking.

Skills and Abilities Required:

• Must be a social media expert proficient with TikTok, Youtube, Meta, X, Snapchat, Pinterest, and other emerging platforms.
• Work well with others and be collaborative by nature.
• Have a sophisticated sense of creativity paired with strong communication skills, balanced with the ability to quantify data and analyze performance and results; balancing left brain/right brain capabilities.
• Ability to set clear KPIs and analyze performance data to create actionable next steps, and clearly communicate data to executives in a distilled, refined, relevant way.

• Self-starter who can articulate big ideas and exciting trends.
• Desire to flourish in fast-paced environment with an entrepreneurial spirit.
• Must be extremely detail-oriented.
• Adept at project management and organization: adhering to budgets, timelines, and goals.
• Excellent interpersonal and communication skills (verbal and written) with high ability to collaborate with internal teams as well as external partners like platform and publishing partners, talent agents, PR/Influencer marketing agencies, vendors and brand ambassadors.
• The desire to network, collaborate, discover and cultivate relationships with industry thought-leaders, influencers, creative content producers, and similar to bring innovative ideas to the brand via contacts meaningful relationships

Technology Requirements:

• Must be proficient in all Microsoft Office programs.
• Must be proficient in iPhone applications as related to social media.
• Must be proficient in influencer management platforms like Creator IQ, Dash Hudson, and/or Traackr

Education and Experience Required:

• College degree required.
• Minimum of 7 years work experience; luxury fashion, beauty, lifestyle digital background is a plus.
• Must possess intellectual dexterity to navigate evolving fashion, social and digital landscape.

Interest in and passion for luxury and fashion.

Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
 
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.                                                                                                    
 

Kate Spade. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [email protected]

Visit Tapestry, Inc.

Base Pay Range

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.