Analyze customer behavior, segmentation, clickstream data, attribution, and marketing campaign performance. Design A/B tests, apply statistical modeling using SQL, Python, and SAS, and develop automated Tableau dashboards and reporting. Provide actionable insights to improve customer acquisition, retention, engagement, and marketing ROI.
Company: EXLService.com, LLC
Location: New York, NY
Position Title: Senior Manager: Marketing Analytics
Play a key role in understanding customer behavior, developing segmentation strategies, and evaluating marketing campaign performance. Conduct in-depth analysis on customer behavior, including customer segmentation and clickstream data analysis from digital assets (mobile app, website, etc.). Monitor and evaluate marketing campaign performance, providing actionable insights and recommendations to enhance ROI.
- Design and implement A/B testing and experiments to evaluate marketing initiatives and optimize customer acquisition, retention, and engagement strategies.
- Leverage marketing analytics frameworks such as customer segmentation and attribution analysis to provide strategic insights.
- Good understanding of machine learning concepts and predictive modeling.
- Apply advanced SQL, Python, SAS for data extraction, cleaning, and perform advanced statistical modeling and analysis to provide insights from various data sources.
- Requires strong experience in data visualization and automation using Tableau.
- Build and automate marketing and performance dashboards in Tableau, combining data from multiple sources for comprehensive reporting.
- Lead initiatives in marketing reporting automation to streamline recurring analysis processes.
- Position may work at various and unanticipated worksites throughout the United States. Telecommuting permitted.
Requires bachelor’s degree (or higher) in Marketing Analytics, Statistics, Business Analytics, Data Science, or a related quantitative field plus Three (3) years of experience in data analytics.
- Must have at least three (3) years of experience with: Advanced SQL and Python skills
- Must have at least two (2) years of experience applying advanced SAS skills for statistical analysis
- Must have at least two (2) years of Tableau experience building multi-page dashboards.
40 hours/week, 9:00am-5:00pm, Salary range: $107,000 to $117,000 per year
To apply: Send resume and cover letter to [email protected]. Must cite job title and code EXL93 in response. This notice is subject to ExlService.com, LLC's employee referral program. EEO/Minorities/Females/Vets/Disabilities.
EXL New York, New York, USA Office
320 Park Avenue, 29th Floor, New York, NY, United States, 10022
EXL Jersey City, New Jersey, USA Office
Jersey City, United States, 0
EXL Newark, New Jersey, USA Office
Newark, United States
Similar Jobs
Fintech • Machine Learning • Payments • Software • Financial Services
Lead Capital One Business Travel’s go-to-market and growth strategy, including marketing roadmaps, channel strategy, customer and competitor insights, performance analytics, and managed-account field engagement. Partner cross-functionally on priorities, product strategy, and execution while managing a team of managers and analysts. Responsibilities also include business strategy, quantitative and qualitative analysis, financial performance, product development, and executive communication.
Music • News + Entertainment
Leads marketing and loyalty analytics strategy, measurement frameworks, forecasting, experimentation, campaign reporting, retention analysis, churn modeling, segmentation, and LTV analysis. Partners with Marketing and Finance to connect performance metrics to business goals, automate reporting, and deliver actionable recommendations. Requires strong SQL and Python skills, causal measurement expertise, marketing platform experience, and the ability to communicate insights to senior stakeholders.
Top Skills:
AmplitudeAppsflyerBranchBrazeDatabricksExcelGoogle AdsLlmsMeta AdsMixpanelPandasPythonSQLTableauTiktok Ads
Artificial Intelligence • Big Data • Healthtech • HR Tech • Machine Learning • Software • Big Data Analytics
Own marketing analytics for member activation and engagement across email, SMS, direct mail, in-app, and employer channels. Lead audience targeting, segmentation, KPI definitions, dashboards, funnel and lifecycle analysis, attribution, experimentation, data governance, and reporting. Partner with Engineering and other data teams to improve pipelines, metric consistency, campaign operations, and analytics infrastructure while using AI to scale marketing measurement and decision-making.
Top Skills:
AIBrazeIterableKlaviyoLookerPower BIPythonSalesforce Marketing CloudSnowflakeSQLTableau
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
