Senior Paid Social Strategist

Overview:
The Senior Social Strategist is a self-sufficient expert responsible for the end-to-end execution of complex social campaigns and the independent management of client relationships. They serve as a strategic lead, capable of mapping high-level business goals to innovative social roadmaps while mentoring a team of direct reports to produce flawless, high-level results.
Goal:

• Lead the holistic social media lifecycle from start to finish with minimal supervision
• Build client-specific social roadmaps and testing plans that drive adoption of new products and betas
• Align social strategy with business goals and broader cross-channel media plans.
• Adapt leadership styles to develop direct reports and oversee team-wide operational excellence

General Skills and Expectations:

• Excellent troubleshooting ability and advanced knowledge of social campaign management platforms
• Advanced ability to manage multiple direct reports and complex project deadlines
• Exceptional organization and meticulous attention to detail in all deliverables
• Expert fluency with numbers and complex data manipulation in Excel
• Strong internal and client-facing partnership and presentation skills
• Superior creative problem-solving and data-driven decision-making

Education and Experience:

• 2-4 years experience with paid social campaign management, agency or brand setting preferred 
• Bachelor’s degree from an accredited four-year college or university; a focus in Marketing, Advertising, or Communications is a plus but not required

Key Responsibilities:
Media Strategy, Plan Development & Innovation

• Lead the research, planning, and client-facing presentation of platform-agnostic social strategies, including independent performance projections and roadmap development.
• Partner with account management and media leads to ensure social strategy aligns with holistic media plans and supports client offline business goals.
• Drive agency-wide innovation by identifying partner betas, authoring strategic POVs, and training the broader team on emerging platform trends.
• Develop and execute superior testing plans for audiences, creative, and bidding strategies, translating results into actionable client recommendations.

Technical Expertise, Campaign Management & Media Plan Execution

• Oversee the full campaign lifecycle—from setup and trafficking to optimization—utilizing QA checklists to ensure 100% accuracy and client brand safety.
• Drive superior performance by optimizing against complex KPIs using a mix of platform tools, third-party analytics, and social listening data.
• Leverage advanced research tools to build data-backed recommendations and stay ahead of the competitive landscape.

Reporting and Measurement

• Serve as the final authority on reporting quality, transforming complex platform data and algorithms into accessible "real-world impact" narratives for clients.
• Coordinate with cross-channel teams (Search, Programmatic) to identify integrated media insights and demonstrate social’s influence on the broader mix.
• Lead client reporting presentations, fluently interpreting data and providing technical clarity on campaign delivery and aesthetics.

Team Management and Mentorship

• Manage the professional development of multiple direct reports, adapting leadership styles to individual needs and ensuring a path toward next-level performance.
• Oversee outcome-based onboarding and comprehensive workflow training for junior staff, covering planning, trafficking, pacing, and accounting.
• Maintain ultimate accountability for the team’s output, conducting regular QA and progress meetings to ensure 100% accuracy and operational excellence.

Additional Role Details

Work Authorization: Candidates must be legally authorized to work in the United States. Good Apple is unable to provide employment visa sponsorship for this position.

Compensation Range: $70,000-$80,000 annually

The compensation range reflects the expected base salary for candidates who meet the specific experience, skills, and qualifications required for the role. Final compensation will be determined based on skills, experience, qualifications, and overall alignment with the position.

Bonus, Benefits & Perks: In addition to base compensation, this position is eligible for bonus opportunities, benefits, and additional employee perks.

Work Environment: This position requires employees to work in person four days per week (Monday-Thursday) in our NYC office.