About Mixpanel
Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com.
About the Partner Marketing Team
Senior Partner Marketing sits at the intersection of partnerships and demand generation. We turn Mixpanel's strategic, technology, and channel relationships into awareness, credibility, and pipeline, making sure every partner in the region has a marketing plan and a program behind it.
About the Role
We're looking for a Senior Partner Marketing Manager to own co-marketing strategy and execution across Mixpanel's North America partner ecosystem. You'll decide which partner relationships deserve investment, build the programs behind them, and make the case for tradeoffs when priorities compete. Reporting to the Director of Marketing, North America, you'll work closely with Partnerships, NA sales, and the regional marketing team, and you'll represent the region's needs to the global partner marketing function. This role owns ambiguous, cross-functional problems: which partners to prioritize, how to localize global programs without losing what makes them work, and how to prove partner marketing's contribution to pipeline.
Responsibilities
- Set the co-marketing strategy for Mixpanel's NA partner ecosystem, prioritizing partners and programs based on pipeline potential and sales priorities
- Plan and lead joint programs webinars, launches, content, and campaigns that drive mutual pipeline with partners
- Own the partner marketing calendar, aligning it with sales priorities and the broader NA campaign cadence
- Lead the creation of co-branded content and assets case studies, one-pagers, sales decks, and web presence in partnership with each partner
- Design and run field and event programs for key partners, including co-hosted events, joint sponsorships, and executive roundtables in target markets
- Act as the primary marketing point of contact for NA partners, building the kind of trust that makes them want to build with us again
- Localize global partner programs and assets for the region, then feed what's working (and what isn't) back to the global partner marketing team
- Own partner marketing reporting define the KPIs that matter, measure partner-sourced and partner-influenced pipeline, and adjust programs based on results
We're Looking For Someone Who Has
- Experience building co-marketing programs with technology partners and enabling channel or reseller partners in B2B SaaS
- A track record of leading complex, cross-functional programs from idea to measurable pipeline impact
- The judgment to prioritize which partner relationships and programs are worth the investment, and to make that case to stakeholders
- Experience operating inside a matrixed, global marketing org — localizing global programs for a region while feeding learnings back to the global team
- Strong relationship-building instincts with both external partners and internal stakeholders across sales, partnerships, and marketing
- A data-driven approach to proving impact, with comfort speaking to partner-sourced and partner-influenced pipeline
- Strong writing and content instincts, with experience drafting co-branded, partner-facing assets
- A collaborative, low-ego operating style — you earn trust through follow-through, not politics
- Based in or willing to work from our New York City or San Francisco hub
Bonus Points For
- Experience localizing marketing programs across multiple regions or markets
- Familiarity with product analytics, developer tools, or technical B2B products
- Experience mentoring or informally guiding regional partner marketers on programs or best practices
- Established relationships with technology or channel partners in the product analytics or SaaS space
Benefits and Perks
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Make Bold Bets: We choose courageous action over comfortable progress.
- Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
- Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
- Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.
Why choose Mixpanel?
We’re a leader in analytics with over 9,000 customers and $277M invested from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
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