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SoFi

Senior Product Manager, Life Insurance & Financial Protection

Sorry, this job was removed at 12:10 p.m. (EST) on Friday, May 22, 2026
Easy Apply
Hybrid
New York, NY, USA
144K-248K Annually
Easy Apply
Hybrid
New York, NY, USA
144K-248K Annually

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Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role:

One-Stop-Shop Financial Security.

At SoFi, our mission is to help our members achieve financial independence. Life insurance is a critical, yet often neglected, piece of that puzzle. We want to do more than protect our member’s hard earned money by "selling insurance"; we want to leverage our Member’s financial needs to provide instant, pre-approved protection to our 11M+ members based on their existing financial profiles.

As a Senior Product Manager, you will lead the "SoFi Protect - Life Insurance" roadmap, integrating life insurance deeply into our lending and banking ecosystems to create a seamless, high-conversion experience.

What You’ll Do: 
  • Product Experience Master: Own the end-to-end "Quote-to-Purchase" Life Insurance journey and connect this benefit to the holistic SoFi “get your money right” mission. 
  • Application UX: Work with data scientists to determine how to streamline the application experience. If we can get a data point from a third-party API (like MVR or Rx history) instead of asking the user, you make that happen.
  • Rapid Experimentation: Run a high-velocity testing roadmap. You’ll test everything from "Life Milestones" UI components to different sequencing of application questions to drive the highest completion rate.
  • Third-Party Orchestration: Manage the technical and business relationships with our carrier partners, to ensure that our API integrations are robust, low-latency, and highly scalable.
  • Product-Led Growth (PLG): Build "viral loops" and referral mechanics. How do we drive awareness and adoption through the financial services productivity loop?
  • Mobile-First, AI-First Innovation: Optimize the experience for mobile devices and leveraging AI to make the experience easier for members (e.g. ensure our document collection / verification experience is easy and best-in-class).
What You’ll Need: 
  • Experience: 5 - 8 years in Product Management, with at least 4 years in a high-growth InsurTech or FinTech environment.
  • Data & AI Fluency: Expert-level ability to use data (SQL, Snowflake, Amplitude) to identify drop-off points in the funnel and build personalized member journeys. Leverage AI tooling for prototyping 
  • Regulatory Awareness: Familiarity with FINRA, SEC, and State Insurance Department regulations. You know how to innovate while staying "inside the lines."
  • The "SoFi Way": A "Get It Done" attitude. You are comfortable in a fast-paced environment where priorities can shift based on market opportunities.
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. 
 
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

SoFi New York, New York, USA Office

Our New York office, located in the meat-packing district, provides an open work environment and is a hub for our finance teams. Our large conference, flexible work spaces, huddle rooms, and shared community areas allows our teams to openly collaborate while looking at some spectacular views.

What you need to know about the NYC Tech Scene

As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.

Key Facts About NYC Tech

  • Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
  • Key Industries: Artificial intelligence, Fintech
  • Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
  • Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory

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