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Welcome to Fi.
We’re a passionate team from Square, Google, TikTok, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.
Fi is looking for a Senior Product Manager!
This is a high-impact role that sits at the center of our growth. You’ll work across product, engineering, design, operations, and go-to-market teams to drive initiatives that activate new sales channels, deepen customer loyalty, and strengthen the core Fi experience. Your work will directly shape how millions of pet parents engage with Fi and will improve the lives of pets everywhere. 
What You’ll Do:
- Lead Product Strategy & Execution: Define the long-term vision for Fi’s core experiences and translate it into a clear, actionable roadmap. You’ll influence critical decisions, align cross-functional partners, and lead initiatives from concept to launch.
- Deliver Cross-Functional Impact: Partner closely with engineering, design, hardware, data, support, and marketing teams. You bring clarity to ambiguity, unite teams around shared goals, and ensure that execution stays aligned with strategy.
- Turn Data Into Insight: Leverage analytics to uncover opportunities, diagnose friction, and evaluate product performance. You use data to guide decisions, drive prioritization, and inspire a culture of learning.
- Elevate the Customer Experience: Shape every step of the customer journey—from onboarding to long-term retention. You identify where experiences can be improved and design intuitive solutions that make Fi indispensable.
- Launch Features That Drive the Business: Lead launches that improve satisfaction, loyalty, and growth. You consistently raise the bar for quality and deliver value with every release.
What You'll Bring:
- Product Leadership Experience (3+ years) - A proven record of defining, shipping, and iterating on impactful products—especially those centered on customer engagement and retention. You balance customer needs, technical considerations, and business objectives effortlessly.
- Strategic Thinking - You move fluidly between high-level vision and detailed execution. Ambiguity doesn’t faze you; you turn it into clarity and momentum.
- Data Fluency - You’re comfortable working with metrics, hypotheses, and experimentation. SQL is a plus, but what matters most is your ability to turn data into actionable decisions.
- Cross-Functional Collaboration - You communicate clearly, build trust quickly, and lead confidently through influence. Fast-moving environments energize you, and you thrive in short iteration cycles.
- Customer Obsession - You’re committed to building products that genuinely improve the lives of dog parents—and their dogs.
Why You'll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: Full medical, dental, and vision coverage.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace.
- Give Back to the Pups: Receive a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your own furry best friend(s) get the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with our gifting program.
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.
TryFi New York, New York, USA Office
419 Lafayette St, 2nd Floor, New York, New york, United States, 10003
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
