Similar Jobs at Smartly
We’re looking for a Senior Product Marketing Manager – AI & Intelligence to lead the go-to-market strategy for our next-generation AI capabilities, spanning predictive analytics, unified measurement, and cutting-edge Creative AI experiences. You’ll play a key role in shaping how Smartly brings the power of Gen AI to life for some of the world’s most advanced marketers.
This is a global, high-impact role at the intersection of product innovation, AI transformation, and market education—ideal for someone who thrives on driving both strategic thinking and hands-on execution.
In this role, you will...- Own go-to-market strategy for Smartly’s Intelligence suite, partnering with Product and GTM teams to craft positioning and messaging that resonates with enterprise marketers.
- Translate AI and measurement features—such as forecasting, scenario modeling, Creative and Gen AI, creative insights, and predictive scoring—into clear, compelling value for customers.
- Create customer-facing and sales enablement materials including pitch decks, proof points, one-pagers, product overviews, blogs, webinars, and product release notes.
- Lead competitive research and define differentiated positioning based on market and customer insights.
- Gather qualitative and quantitative feedback to inform roadmap and refine messaging, collaborating with product teams to close gaps and highlight innovation.
- Collaborate with customer marketing and success teams to drive customer education and adoption across Intelligence capabilities.
- Track product adoption, define success metrics, and identify new use cases or target segments to accelerate growth.
- Contribute to campaign planning with outbound marketing by shaping personas, narrative arcs, and product themes.
- 5-10 years in Product Marketing, preferably in SaaS, MarTech, or AdTech, with direct experience in AI, and marketing intelligence products.
- Ability to distill technical concepts like machine learning, data modeling, and performance reporting into customer-centric narratives.
- Strong storytelling skills with experience building messaging frameworks and positioning for data or AI-powered solutions.
- Track record in driving adoption of new products and collaborating cross-functionally across product, sales, and success teams.
- Experience with competitive intelligence, market research, and synthesizing customer feedback to inform product strategy.
- Analytical thinker with the ability to connect data to product decisions and GTM plans.
- Excellent written and verbal communication skills.
- Comfort working in a fast-paced, global environment with shifting priorities and bold ambitions.
- Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
- Generous healthcare packages & mental health benefits
- Monthly wellness benefit and learning reimbursement opportunities
- 401K plus matching & equity grants for all new Smartlies
- Volunteer time off days & company donation matching opportunities
- Choice of computer (MAC or PC)
- And so much more…
The base pay range for this position is as mentioned below per year, plus annual bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurance, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance and disability benefits. To learn more visit https://www.smartly.io/careers#our-benefits. This information is provided in accordance with applicable law. Base pay information is based on market location. Salary in USD: $120,000 - $170,000
#LI-BAILEY
#LI-HYBRID
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly to learn more.
Smartly New York, New York, USA Office
We put Smartlies' health first. While we have created more flexibility for Smartlies to choose where they work, we continue to follow all local health measures to ensure that our New York office remains open and safe for all who choose to come in.
What you need to know about the NYC Tech Scene
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
