Senior Product Marketing Manager - Google Ads

Invoca provides the industry-leading revenue execution platform that connects marketing, sales, and contact center teams to track and optimize the buying journey and drive revenue. Invoca has been at the forefront of AI innovations for the last decade, and with over 300 employees, 2,000+ customers, and $100M in revenue, the future is extremely bright, with exciting opportunities ahead to keep growing the business. We are building a world-class AI-powered SaaS company and have raised over $184M from leading venture capitalists including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.

About the Role:

Are you a Google Ads wizard? Are you an expert on the latest AI technologies powering search campaigns? Do you geek out over smart bidding and Performance Max? Are you incredibly passionate about helping search marketers maximize conversions and ROAS? Then we have the role for you!

The Invoca product marketing team is looking for a Google Ads fanatic to be our new Senior Product Marketing Manager and help lead go-to-market (GTM) strategy, messaging, and execution for our Google Ads solutions. In this role, you will be a part of a highly upbeat, remote, and dynamic environment, working with a passionate team of product management, marketing, sales, and customer success leaders to drive adoption of Invoca’s solutions for search and digital advertising. 

The ideal candidate is a Google Ads expert with experience doing product marketing for martech solutions for Google Ads or with hands-on experience managing Google Ads for large businesses looking for a move to product marketing. 

• Drive business growth for Invoca’s solutions for Google Ads and digital marketing, including supporting customer acquisition and upselling
• Lead new product launches by working with cross-functional teams to develop and execute comprehensive go-to-market (GTM) plans and materials
• Document compelling, differentiated messaging and positioning statements to drive interest in and adoption of Invoca’s solutions
• Engage with our SEM and digital marketing customers to understand their needs and buying behaviors in order to help them achieve maximum value using Invoca
• Be the voice of the customer at Invoca so you can work with product management to develop differentiated product roadmaps 
• Track and understand the competitive landscape and develop competitive positioning for Invoca’s offerings
• Partner with product management, marketing, sales, and customer success teams to develop content that support the demand gen and selling process, including first-call & upsell decks, sales collateral, playbooks, videos, blogs, and webinars
• Deliver compelling enablement training for Invoca’s GTM organization in support of product launches and to help Invoca capitalize on market trends
• Help position Invoca in the market by participating and presenting at relevant trade shows and events, engaging with analysts and press, and assisting with customer meetings

• Minimum 5 years of experience in product marketing for martech businesses that work with Google Ads or running Google Ads campaigns for large businesses 
• Knowledge of AI, including how it is being used to power search and digital advertising
• Expert understanding and experience with the go-to-market process including pricing and packaging along with the overall release management of critical customer-facing features
• Ability to clearly communicate strategy and vision, while also being able to lead cross-functional go-to-market teams to execute launches and upselling motions
• Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives.
• Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions.
• Ability to think strategically and execute methodically
• Ability to thrive in a fast-paced environment where continuous innovation is desired
• History of teamwork and willingness to roll up one’s sleeves to get the job done

At Invoca, all new hires in the U.S. receive benefits starting on day one of employment. Our benefits offerings include:

Please note that benefits for teammates outside the U.S. may vary in accordance with their country’s laws and regulations.

• Flexible Time Off – We encourage a healthy work-life balance. Our flexible paid time off policy allows you to recharge and take time away as needed.
• Paid Holidays – Invoca provides 16 U.S. paid holidays, including a winter break, giving you ample opportunity to refresh and spend time with friends and family.
• Health Benefits – Our healthcare program includes medical, dental, and vision coverage, with multiple plan options so you can choose what works best for you and your family. Fertility assistance is also included.
• Retirement – Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.
• Stock Options – All employees are invited to share in Invoca’s success through stock options.
• Mental Health Program– Well-being support on a broad range of issues is available through our SpringHealth program.
• Paid Family Leave – Up to 6 weeks of 100% paid leave is provided for baby bonding, adoption, and caring for family members.
• Paid Medical Leave – Up to 12 weeks of 100% paid leave is provided for childbirth and medical needs.
• InVacation – As a thank-you to our long-term team members, we offer a bonus after 7 years of service.
• Wellness Subsidy – We provide a subsidy that can be applied toward gym memberships, fitness classes, and more.
• Position Base Range - Salary Range $127,000-160,000/ plus bonus potential

This role is remote and open to candidates located in the United States and Canada. Please note that we are unable to provide visa sponsorship for this position.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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