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The Product Marketing Manager will drive revenue through product marketing, create sales enablement tools, and collaborate with cross-functional teams to improve sales outcomes.
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Interested in working on cutting-edge blockchain technology and creating equitable access to the global financial system? Since 2014, the mission-driven team at the Stellar Development Foundation (SDF) has helped fuel the tremendous growth of the Stellar blockchain network, an open-source platform that operates at high-scale today. Developers and companies around the world build on it, and the SDF team is expanding to support the rapidly growing and changing Stellar ecosystem.
As a Senior Product Marketing Manager at SDF, you will own the go-to-market (GTM) strategies for the payment, wallets, and ramps portfolio. You’ll partner closely with product, business development, marketing, and communication teams to ensure that our offerings resonate with key audiences and accelerate partner adoption and end-user engagement across our global ecosystem.
In this role, you will:
- Be the subject matter expert on our prospective markets, customer segments, and the competitive landscape, using the voice of the customer to inform growth strategies and GTM plans
- Own and develop the positioning, value propositions, and messaging for new and existing solutions built on the Stellar network
- Plan and lead new product and partner launches – rallying cross-functional teams around a unified message, audience, and GTM strategy to ensure alignment across teams and channels
- Partner with our business development team to understand partner needs, and create high-impact enablement materials that drive deal velocity (i.e. pitch decks, one-pagers)
- Partner with marketing and communications teams to bring Stellar payments/wallets/ramps stories to life through events, integrated marketing campaigns, and thought leadership initiatives
- Produce a steady-stream of content that aligns to priority use cases and demonstrate real business results (i.e. case studies, blog posts, explainer videos)
You have:
- 8+ years in product marketing and GTM strategy, with B2B experience in payments, banking, fintech, and/or blockchain industries
- The ability to distill complex information into understandable, actionable, persuasive messages and strategies
- Experience in generating qualitative and quantitative insights and using those to inform product and marketing strategies
- Strong leadership skills and the ability to lead a cross-functional team from idea inception through completion
Bonus points if:
- Blockchain experience
We offer competitive pay with a base salary range for this position of $135,000 - $185,000 depending on job-related knowledge, skills, experience, and location. In addition, we offer lumen-denominated grants along with the following perks and benefits:
USA Benefits/Perks:
- Competitive health, dental & vision coverage with most plans covered at 100% for the employee + any dependents
- Flexible time off + 15 company holidays including a company-wide holiday break
- Up to 12 weeks of paid parental leave for both non-birthing and birthing parents, as well as up to 14 weeks of paid pregnancy leave for birthing parents
- Gym reimbursement ($80 per month)
- Life & ADD (up to $50K)
- Short & Long term disability
- 401K with 4% match
- Health & Dependent Care FSA Accounts
- Commuter benefits with $250/month employer contribution
- Health Savings Account (HSA) with monthly employer contribution
- Family building benefits through Kindbody
- Wellbeing benefits (One Medical, Rightway, Headspace)
- L&D budget of $1,500/year
- Daily lunch and snacks in office
- Company retreats
#LI-Hybrid
About Stellar
Stellar is more than a blockchain. Powered by a decentralized, fast, scalable, and uniquely sustainable network made for financial products and services and a thriving and passionate ecosystem that includes a non-profit organization driven by a mission, Stellar is paving the path to unlock the world’s economic potential through blockchain technology. Built with speed and low costs in mind, the Stellar network provides builders and financial institutions worldwide a platform to issue assets, and to send and convert currencies in real time creating real world utility. Founded in 2014, the Stellar Development Foundation (SDF) supports the continued development and growth of the Stellar network and also serves the ecosystem of NGOs, corporations, universities, small businesses, governments, and solo entrepreneurs building on the Stellar network through tooling, funding and strategic collaborations. Together, Stellar is where blockchain meets the real world.
About the Stellar Development Foundation
The Stellar Development Foundation (SDF) is a non-profit organization focused on working with and supporting changemakers to create equitable access to the global financial system through blockchain technology. SDF provides grants, investments, funding, and other awards to builders and organizations. SDF also develops resources and tooling on the Stellar network to help unlock real world utility. As a nonprofit foundation, SDF puts the health of the Stellar network and the Stellar ecosystem and its mission above all else.
We look forward to hearing from you!
Privacy Policy
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SDF is committed to diversity in its workforce and is proud to be an equal opportunity employer. SDF does not make hiring or employment decisions on the basis of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law.
Stellar Development Foundation New York, New York, USA Office
200 Park Avenue South, Suite 1208, New York, NY, United States, 10003
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
