About TripleLift
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.
As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
We are seeking an experienced Senior Product Marketing Manager to drive strategic positioning, messaging, and go-to-market strategies for our media and curation advertising solutions.
Key Responsibilities
- Develop comprehensive product marketing strategies that articulate our unique value proposition across our holistic suite of products
- Craft compelling positioning and messaging frameworks for new and existing media products, inclusive of CTV
- Create sales enablement materials including battle cards, pitch decks, and competitive intelligence reports tailored for retail media
- Partner closely with product, sales, and design teams to ensure cohesive market communication
- Lead product launch campaigns and manage ongoing marketing collateral for TripleLift’s creative and curation solutions
- Conduct market research to identify customer needs, industry trends, and the competitive landscape specific to retail media
- Develop and track key performance indicators (KPIs) for product marketing initiatives
Qualifications
- 4+ years of product marketing experience in ad tech, martech, or related digital technology sectors
- Proven track record of successful product launches and go-to-market strategies in the retail media space
- Strong storytelling and communication skills
- Deep understanding of the digital advertising ecosystem, with a focus on retail media networks and emerging technologies
- Excellent project management, collaboration and strategic planning capabilities
- Bachelor's degree in Marketing, Business, or related field
- Medical, Dental & Vision Plans
- Flexible PTO
- 401k w/ employer match
*Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).
Life at TripleLift
At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.
Learn more about TripleLift and our culture by visiting our LinkedIn Life page.
Establishing People, Culture and Community Initiatives
At TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work. We invest in our people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities. We want to ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop at TripleLift. Through our People, Culture, and Community initiatives, we aim to create an environment where everyone can thrive and feel a true sense of belonging.
Privacy Policy
Please see our Privacy Policies on our TripleLift and 1plusX websites.
TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.
Top Skills
TripleLift New York, New York, USA Office
53 W 23rd St, New York, NY, United States, 10010
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