The Senior Product Marketing Manager will own the go-to-market strategy for product areas, drive adoption and growth, and translate complex concepts into customer-centric narratives.
About Index Exchange:
Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers.
We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large.
What’s it like to work at Index?
Index is an exciting and fast-paced place to work. You'll be able to feed your ambition, lean into trust and transparency, and feel genuine support from your colleagues. We’re built on our core values and live them each day. They're not just buzzwords.
We pride ourselves on our independence and openness, not only in our technology, but in our teams, too. Our diverse and inclusive culture celebrates how we can leverage our unique differences to help drive Index forward.
We have more than 550 Indexers around the globe dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers, and we’re looking for talented professionals to help take us to the next level.
Are you ready to join the programmatic evolution?
Index Exchange is seeking a technically-minded Senior Product Marketing Manager based in New York City to own go-to-market strategy and execution across key areas of our Core Exchange roadmap, including agentic capabilities, machine learning and optimization, and data and identity solutions.
This is a highly strategic role for someone who operates with autonomy, influences cross-functional stakeholders, and drives measurable adoption and growth across a complex and evolving product ecosystem.
You will act as the product marketing owner for your areas, accountable for how our solutions are positioned, brought to market, and adopted by customers.
At the same time, you will serve as the voice of the market, bringing forward customer feedback, market insights, and competitive intelligence to identify opportunities, inform positioning, and influence product and go-to-market strategy.
You will shape product narratives and bring new capabilities to market, ensuring our solutions resonate with customers and the broader industry.
You will lead go-to-market strategy and execution, driving adoption, building thought leadership, and equipping Sales and Services with the insights, narratives, and materials needed to succeed.
This role reports to the VP, Product Marketing and works closely with cross-functional teams including Product Management, Sales and Services, Marketing, Communications, Learning and Development, Finance and Analytics, and Legal.
What we’re looking for:
- Proven ability to own and drive product marketing strategy
- Strong experience developing positioning, messaging, and go-to-market strategies for complex, technical products, with a demonstrated ability to simplify complex concepts into clear, compelling narratives
- Ability to translate sophisticated concepts into clear, customer-centric narratives
- Demonstrated success influencing cross-functional teams
- Strong analytical mindset with experience using data to inform strategy and measure performance
- Excellent communication and storytelling skills
Here’s what you’ll be doing:
- Own your product areas end-to-end, including positioning, messaging, go-to-market strategy, and execution
- You will develop a deep understanding of how the programmatic exchange works and translate the roadmap into clear, compelling narratives
- Partner closely with Product Management to influence value propositions, launches, and roadmap direction
- Lead global go-to-market strategies for new products, features, and partnerships
- Drive product adoption and growth by defining KPIs and measuring impact
- Build and deliver high-impact sales enablement, including collateral, training, and customer-facing materials
- Proactively drive thought leadership and identify opportunities to grow awareness and influence in the market (e.g., industry events, content, partnerships)
Here's what you need:
- 6–8+ years of experience in product marketing, product management, or a related field (ad tech preferred)
- Experience owning product marketing for a defined product area or domain
- Proven track record of driving product adoption and go-to-market outcomes
- Strong business acumen and ability to connect product strategy to commercial impact
- Ability to operate autonomously in a fast-paced, evolving environment
- Experience partnering cross-functionally across Product, Sales, and Marketing
Salary: The base salary range for this role is $190,000 to $220,000. The total compensation package may vary depending on non-discriminatory factors such as job-related knowledge, skills, and experience.
Why you’ll love working here:
- Comprehensive health, dental, and vision plans for you and your dependents
- Paid time off, health days, and personal obligation days plus flexible work schedules
- Competitive retirement matching plans
- Equity packages
- Generous parental leave available to birthing, non-birthing, and adoptive parents
- Annual well-being allowance plus fitness discounts and group wellness activities
- Employee assistance program
- Mental health first aid program that provides an in-the-moment point of contact and reassurance
- One day of volunteer time off per year and a donation-matching program
- Bi-weekly town halls and regular community-led team events
- Multiple resources and programming to support continuous learning
- A workplace that supports a diverse, equitable, and inclusive environment – learn more here
Equal employment opportunity
At Index Exchange, we believe that successful products are built by teams just as diverse as the audience who uses them. As such, we are committed to equal employment opportunities. We celebrate diversity of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Additionally, we realize that diversity is deeper than any status or classification—diversity is the human experience. For those who show grit, passion, and humility—Index will welcome you.
Accessibility for applicants with disabilities
Index Exchange welcomes and encourages individuals with disabilities to apply to work with us.
If you require an accommodation, please share the details of your request and any information how we can assist you with the hiring recruiter when they contact you. Index Exchange will make reasonable efforts to ensure accommodation requests are met throughout the recruitment process.
Index everywhere, Index anywhere
Our corporate headquarters are in Toronto, with major offices in New York, Montreal, Kitchener, London, San Francisco, and many other global cities. As a major global advertising exchange, we are committed to operating as a tightly knit global team and embracing and empowering talent wherever our colleagues may be.
AI Disclaimer: Automated tools including artificial intelligence may be used to assist in screening and assessing applicants for this role. All hiring decisions involve human review.
Vacancy Status: This posting is for an existing vacancy.
Index Exchange New York, New York, USA Office
Index Exchange, 3WTC 175 Greenwich St, 39th Floor, New York, New York, United States, 10007
Similar Jobs
HR Tech • Payments • Professional Services • Software
The Senior Product Marketing Manager will define growth strategies, optimize customer journeys, and drive measurable outcomes by collaborating across teams, leveraging data, and understanding customer needs.
Computer Vision • Digital Media • Kids + Family • Mobile • Software • Sports
The Senior Product Marketing Manager at GameChanger will lead go-to-market strategies, oversee positioning, collaborate with product teams, and drive adoption for the company's products.
Top Skills:
B2BB2CProduct MarketingSports Tech
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Real Estate
The Senior Product Marketing Manager at EliseAI will develop go-to-market strategies, create product messaging, and collaborate across teams to improve product adoption in the housing sector, influencing the company's market positioning and driving product launches.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
