As a Senior Product Specialist within the Go-To-Market Performance Media organization, you will play a critical role in driving success for complex product solutions, with a focus on App advertising (App Retargeting & App Install), as part of the Seller Success team. Your mission is to accelerate growth for both new and existing businesses by partnering with Sales and Account Strategists to up-sell and cross-sell directly to large advertisers, building bridges with agency and app platform teams, and bringing scalable enablement to the broader client base.
Drive Product Adoption & Revenue: Develop and drive sales opportunities to grow Criteo's App offering (App Retargeting & App Install) — this role is expected to be client-facing, directly pitching key advertisers alongside Sales and Account Strategists. You will lead or co-lead client conversations to present tailored propositions, up-sell and cross-sell to existing accounts, and win new business. This also includes collaborating with sales teams to boost adoption in key segments, customizing presentations and messaging, sharing product expertise to close knowledge gaps, matching customer needs with appropriate use cases, and connecting with relevant product and internal stakeholders.
Build Bridges: Engage directly with advertiser and agency app teams to establish Criteo as a trusted partner. Provide expert support to Sales and Account Strategists in pitch meetings and client interactions — your ability to navigate, influence and close those relationships is core to this role.
Drive Sales Excellence: Provide focused enablement for priority sellers, support scalable regional playbooks, and host office hours. Deliver against revenue and customer growth goals in line with Criteo quarterly objectives.
Simplify Complexity: Help sellers bridge knowledge gaps by translating advanced product solutions into clear, actionable strategies for clients.
Collaborate Cross-Functionally: Partner effectively with Product, Marketing, and GTM teams to offer constructive feedback, facilitate product testing initiatives, and drive ongoing improvement. Ensure customer and market needs are collected and shared with relevant internal teams to address market expectations. Additionally, conduct client segmentation and prioritization to optimize specialist support.
Develop Best Practices & Evangelism: Develop best practice sharing in your markets. Organize and participate in external events to evangelize our App solutions.
Demonstrated success in client-facing positions within Sales, Sales Enablement, Account Management, or related roles at enterprise-level advertisers, agencies, or mobile/app companies. Proven track record of influencing complex and demanding stakeholders both internally and externally, with excellent interpersonal skills. Experience with XL/Whale client engagement is preferred.
Deep knowledge of the mobile app advertising ecosystem — value proposition, KPIs, campaign mechanics (retargeting & user acquisition), measurement frameworks (SKAdNetwork, MMP integrations), and the agency buying model across the funnel.
Advanced understanding of the broader digital advertising ecosystem, with the ability to connect App solutions to full-funnel performance strategies.
Proactive approach to identifying opportunities and solving problems
Strong stakeholder management, and persuasive communication skills -comfortable presenting to C-level clients and agency leads.
Entrepreneurial mindset with a track record of bringing new advertising products to market in fast-moving, cross-functional environments.
Challenger Mindset, demonstrates a consultative, insight-led approach to selling -able to challenge assumptions, reframe how customers think about their problems, and build a compelling case for change.
Minimum 5 years of sales, account management, or client-facing experience in Adtech or mobile app advertising.
We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!
Who We Are:We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.
At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.
We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.
What We Offer:
🏢 Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
📈 Grow with us – Learning, mentorship & career development programs.
💪 Your wellbeing matters – Health benefits, wellness perks & mental health support.
🤝 A team that cares – Diverse, inclusive, and globally connected.
💸 Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.
Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.
For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.
The US base salary (USD) pay range for this position per year is:
The Canada base salary (CAD) pay range for this position per year is:
In addition to the Canadian base salary, Criteo also provides a $71.00 work from home allowance.
Criteo New York, New York, USA Office
100 Avenue of the Americas, New York, NY, United States
Criteo New York, New York, USA Office
387 Park Ave S, New York, NY, United States
Similar Jobs
What you need to know about the NYC Tech Scene
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
