Senior Social Commerce Specialist

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Role Overview

As a Senior Social Commerce Specialist, you will independently manage complex Social Commerce-related operational and account-execution workstreams. You will ensure client shops are healthy, conversion-ready, and operationally sound while contributing to reporting, issue resolution, merchandising, creator readiness, and client-delivery execution.

You will serve as a reliable subject matter resource for Social Merchandising Specialists and a key partner to Account Strategists and Creator & Affiliate Strategists. This role is for someone who can independently solve problems, connect operational details to commerce outcomes, and contribute clear recommendations within an assigned client scope.

Key Responsibilities

Client-Centric

• Independently manage complex shop operations, catalog, promotion, compliance, fulfillment, and account-health workstreams.

• Support client-ready explanations of operational issues, performance risks, and recommended next steps.

• Partner with Creator & Affiliate teams to use creator performance to influence investment decisions and paid media strategy.

• Advise internal partners on the operational implications of promotional calendars, product availability, bundling, fulfillment constraints, and shop setup decisions.

• Escalate high-risk issues with a clear diagnosis, client impact, and recommended resolution path.

Product-Led

• Demonstrate strong fluency in TikTok Shop Seller Center and relevant marketplace, catalog, affiliate, and workflow tools.

• Improve internal documentation, operating checklists, and issue-resolution workflows based on recurring issues and platform changes.

• Support adoption of relevant TikTok Shop capabilities and promotional opportunities across assigned accounts.

Data & Measurement-Driven

• Analyze shop-health, catalog, fulfillment, conversion, and promotion data to identify actionable issues and opportunities.

• Translate operational findings into clear recommendations for Account, Creator & Affiliate, Paid Media, and client teams.

• Support reporting across GMV, conversion, creator-traffic readiness, promotions, and commerce operations.

The Tinuiti Way

• Work cross-functionally with Creator & Affiliate, Paid Media, Client Partnership, and client fulfillment teams to improve the end-to-end customer and creator journey.

• Stay current on platform ad offerings, policy changes, social-commerce behavior, and platform best practices.

• Informally guide Social CommerceSpecialists through knowledge sharing, quality review, and problem-solving support.

Owner Mindset

• Own complex operational issues from diagnosis through resolution.

• Identify risks to conversion, account health, fulfillment, or creator readiness before they affect client outcomes.

• Create reusable operating methods, issue logs, checklists, and handoff practices within assigned scope.

Professional & Technical Qualifications

• 3–5 years of experience in ecommerce, marketplace operations, social commerce, digital merchandising, account operations, or related work.

• Direct hands-on TikTok Shop experience required, including independent management of meaningful shop or account-execution workstreams.

• Experience with Whatnot and Retail Media Network social offerings preferred.

• Experience with listing optimization, catalog structure, bundles, promotions, account health, fulfillment, compliance, and performance troubleshooting.

• Strong commerce and operational judgment.

• Strong communication, organization, and problem-solving skills.

(Directional) KPIs

• Shop-health and account-compliance performance

• Conversion readiness and catalog quality

• Issue-resolution speed and recurrence reduction

• Quality of operational insight and recommendations

• Accuracy and usefulness of reporting

• Knowledge transfer and development of more junior colleagues

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.