Leads technical SEO, AEO, and GEO strategy for a law firm website. Independently audits and improves WordPress, AWS, and Cloudflare infrastructure; resolves crawlability, indexing, performance, structured data, and site architecture issues; and develops organic search and content strategies. The role also manages keyword research, competitor analysis, content audits, internal linking, and AI-search visibility across platforms including Google AI Overviews, ChatGPT Search, and Perplexity.
The Law Offices of Spar & Bernstein, P.C. is seeking an experienced Senior Technical SEO & AEO Manager to lead our website's technical performance, organic search strategy, and visibility across traditional and AI-powered search platforms.
Our website is built on WordPress, hosted on AWS, and utilizes Cloudflare for performance and security. We are looking for a strategic, technically skilled professional who can independently audit, optimize, and improve our website.
This is a hands-on role. The ideal candidate must be able to identify technical issues, develop solutions, and personally implement improvements—not simply provide recommendations to outside developers or agencies.
Key Responsibilities
Technical SEO & Website Development
- Conduct comprehensive technical SEO audits and independently implement fixes and improvements.
- Manage and optimize our WordPress website, including themes, plugins, templates, and site functionality.
- Troubleshoot technical issues involving WordPress, AWS hosting, Cloudflare, caching, and website performance.
- Improve Core Web Vitals, page speed, mobile usability, crawlability, and indexing.
- Resolve broken links, redirects, duplicate content, canonicalization issues, structured data errors, and technical SEO issues.
- Maintain website health and coordinate secure updates, testing, and deployments.
SEO, AI Search & AEO/GEO Strategy
- Develop and execute a comprehensive organic search strategy across our immigration and personal injury practice areas.
- Lead Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) initiatives to improve visibility across Google AI Overviews, Google AI Mode, ChatGPT Search, Perplexity, and emerging AI-powered search platforms
- Identify high-value conversational search queries and legal questions that present opportunities for AI-generated answers, citations, and traditional organic traffic.
- Develop strategies to strengthen the firm's topical authority, attorney expertise, credibility, and online presence.
Content Strategy & Website Optimization
- Conduct keyword research, competitor analysis, and content gap assessments to identify organic growth opportunities.
- Recommend new practice-area pages, landing pages, FAQs, articles, and educational resources based on search demand and business value.
- Perform comprehensive website content audits and identify pages to update, consolidate, redirect, restructure, or remove.
- Improve website navigation, URL hierarchy, internal linking, and overall content organization.
- Collaborate with the marketing and legal teams to develop authoritative, accurate, search-optimized content.
- Identify opportunities to repurpose existing video and educational content to increase organic visibility.
Required Qualifications
- 5–8+ years of professional SEO experience, including advanced technical SEO expertise.
- 3+ years of hands-on WordPress development experience, with demonstrated ability to independently implement technical changes.
- Strong proficiency in HTML, CSS, JavaScript, PHP, and WordPress architecture.
- Experience with AWS hosting environments and Cloudflare, including caching, performance optimization, CDN configuration, and troubleshooting.
- Advanced knowledge of crawling, indexing, structured data, site architecture, Core Web Vitals, and technical SEO best practices.
- Experience with content strategy, keyword research, competitor analysis, and large-scale website optimization.
- Proven ability to independently manage technical projects from diagnosis through implementation, testing, and performance evaluation.
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