Develop and optimize scientifically accurate biopharma content for search engines and AI-powered answer platforms. Identify content opportunities, apply SEO and AEO best practices, improve internal linking and structured content, and analyze visibility, citations, and engagement metrics. Collaborate with scientific, editorial, marketing, and digital teams to enhance content performance and clearly communicate complex scientific topics.
Overview
WuXi AppTec is seeking a hands-on, data driven SEO/AEO Content Strategist to strengthen how our corporate content is discovered, understood, and represented across search engines and AI-powered answer platforms. This role combines an understanding of biopharma with expertise in search behavior, content optimization, and performance analysis. WuXi AppTec provides a broad portfolio of R&D and manufacturing services that enable companies in the pharmaceutical, biotech and medical device industries worldwide to advance discoveries and deliver groundbreaking treatments to patients. As an innovation-driven and customer-focused company, WuXi AppTec helps our partners improve the productivity of advancing healthcare products through cost-effective and efficient, socially responsible and sustainable solutions.
Responsibilities- Identify and prioritize content opportunities using SEO/AEO insights and an understanding of biopharma audiences.
- Write and refine scientifically accurate articles and web pages, improving clarity, structure, topic coverage, and discoverability.
- Apply SEO/AEO best practices, including search intent, content organization, internal linking, and structured content; collaborate on technical implementation where needed.
- Track the impact of changes on search visibility, citations, and relevant engagement metrics; use data insights to guide further improvements
- Work with scientific experts, editorial colleagues, and digital teams to implement improvements.
Experience / Education:
- Bachelor’s degree in life sciences, communications, digital marketing, or a related field, or equivalent relevant professional experience.
- 5+ years of experience in SEO, content strategy, or content optimization
- Demonstrated hands-on experience with AI powered search and answer engine optimization (AEO)
- Experience developing and optimizing biopharma or life science content with sufficient subject matter knowledge to write and edit accurately.
Knowledge / Skills / Abilities:
- Hands-on knowledge of SEO, content performance metrics, generative AI tools, and campaign measurement frameworks.
- Demonstrated ability to write credible and engaging content.
- Hands-on SEO/AEO experience, with technical fluency to interpret tool findings and translate them into specific content improvements.
- Experience measuring content performance and assessing whether changes produce meaningful results.
- Strong editorial judgment and the ability to explain complex scientific topics clearly to relevant audiences.
- Ability to collaborate effectively with scientific, marketing, and web teams.
- Familiarity with structured data and methods for monitoring visibility and citations across AI-powered platforms.
- Industry knowledge in biotech, pharma, CRO/CDMO, or scientific R&D services
- Experience working in global teams across time zones and cultural contexts.
- Confidence in managing stakeholders across functions—marketing, scientific, executive, operations.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
This job description does not state or imply that the above are the only duties and responsibilities assigned to this position. Employees holding this position will be required to perform any other job-related duties as requested by Management.
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