Social Media Editor, Hypebae

Responsibilities:

• Conceive, implement and measure social marketing campaigns on a daily basis across all relevant channels.
• Launch, grow and manage channels where relevant, ensuring milestones are set and met.
• Execute social media publishing strategies while ensuring all posts are accurate, punctual, efficient, safe and on-brand. Captions included.
• Report on campaigns and strategies in real-time to optimize each platform and ensure the most effective approach.
• Develop tactics, plans, partnerships, tools that help achieve the business goals, including  strategic partnership opportunities with TikTok/IG/X etc.
• Lead all communication with international leads on priorities and best practices.
• Maintain relationships with external and internal teams to brief and manage original content for distribution.
• Manage daily social communication such as consumer responses, sentiment analysis and enquiries.
• Lead, hire, and develop the global Social Media team.

Requirements:

• 5+ years of social media management, publishing, editorial content creation and distribution required (brand or agency).
• Passion, energy, and enthusiasm for social media. Detailed knowledge and expertise around all social platforms with significant contacts at all major platforms.
• Extremely passionate and knowledgeable about fashion, culture and the different categories that Hypebae covers.
• Excellent communication, collaboration, and planning skills with meticulous attention to detail.
• Ability to successfully organize, prioritize and manage multiple projects while meeting strict deadlines.
• Experience in managing social media teams.
• Proven experience in developing and executing successful social marketing strategies that are native to individual channels and demonstrate tangible ROI.
• Expert understanding of how brands should participate in social media in an authentic way.
• A passion for working in a fast-paced environment with high level of teamwork.
• Flexibility to work nights and weekends.
• The candidate is at the cutting edge of the cultural zeitgeist; understanding internet, social and youth culture and how to credibly and sensitively work within it whilst maintaining brand integrity.