Social Media Generalist

This is a remote position.

Strategy & Planning

• Develop a comprehensive social media strategy for Gimme Swag across Instagram, TikTok, YouTube, Twitter/X, Tumblr, Discord, Facebook and Pinerest.
  

• Create and maintain a rolling content calendar (target: 2–3 posts per week per platform).
  

• Establish baseline KPIs and reporting structures to track growth and engagement.
  

• Manage the Pinterest strategy for New Dawn.
  

Content Management & Editing

• Curate and edit raw assets provided by the team or interns into platform-specific formats (Reels, TikToks, Shorts).
  

• Proficiently use editing tools such as CapCut, Adobe Premiere/Rush, or AI-assisted editing tools.
  

• Ensure all content aligns with brand voice: playful, youthful, and authentic for Gimme Swag; sophisticated and compliant for New Dawn.
  

• Manage the Pinterest execution for New Dawn.
  

Community & Platform Management

• Manage daily posting schedules across all priority platforms.
  

• Engage with the community, respond to comments/DMs, and foster relationships within the gaming/collector niche.
  

• Monitor analytics weekly to identify trending topics and adjust strategy accordingly.
  

Work with Interns

• Guide and provide feedback to two high-school-aged interns (one in TX, one in NY) regarding content ideas and raw asset capture.
  

• Maintain flexible, informal communication channels to ensure steady workflow.
  

• Experience: 3+ years in social media management, preferably with brands in the creator economy, gaming, or lifestyle sectors.
  

• Platform Expertise: Deep understanding of algorithms and best practices for Instagram, TikTok, YouTube, and Discord. Experience with Pinterest is a plus.
  

• Technical Skills:
  

• Proficiency in video/photo editing (CapCut, Adobe Suite, Canva, or similar).
  

• Comfortable using AI tools for content ideation or workflow efficiency.
  

• Ability to pull and interpret social media analytics data.
  

Soft Skills

• Self-starter who can operate independently with weekly check-ins.
  

• Strong written English skills (native or near-native fluency required).
  

• Adaptable tone: Can switch between Gen-Z/Gamer vernacular (Gimme Swag) and professional/lifestyle tones (New Dawn).