As a Social Media Intern, you'll grow audience engagement across platforms, support content creation, and report analytics, while collaborating with the Brand & Media team.
About US
Founded in 2018, with employees across the world, The Block is the leading research, analysis, and news brand in the digital asset space. The Block's team spans 5 continents and 15+ time zones, covering the global cryptocurrency space 24/7. At The Block, we see digital assets as a ubiquitous part of the future. As this space continues to evolve, we view our role as the trusted moderator and authoritative voice for those who invest in, work with, make decisions about, or seek to understand digital assets. The Block delivers deep insight into how the emerging digital assets sector interacts with traditional finance, technology, governments, and markets. We reach hundreds of thousands of technologists, financial market participants, Fortune 500 professionals, global service providers, policymakers, and more through our main website, dedicated Research Portal, podcast, and events.
Why Join The Block
Shape the narrative of crypto education, media, and research - not just follow it - Join a company that's respected in the space and has the audience, platform, and reach to move markets - Work remotely with a high-performance team that values ownership, speed, and clarity - Be part of a business that's expanding beyond media into SaaS, certification, and enterprise offerings - Competitive comp, equity, and benefits package The Block is an equal opportunity employer. We celebrate diverse perspectives and are committed to building an inclusive team across race, gender, identity, age, and background.
About the Role
- We are looking for a Social Media Intern to join our Brand & Media teamon a part-time basis (at least 20 hours per week). In this role, you will be responsible for growing and engaging our audience across key social platforms, amplifying editorial and video content, and building The Block’s presence as a leading voice in crypto conversations.
- This role is an excellent opportunity for a student or early-career professional interested in Social Media. You will work closely with the head of Brand & Media to support the day-to-day function of our Brand & Media team, with a particular focus on strategic planning, content creation, community interaction, analytics reporting, and real-time trend monitoring.
Responsibilities
- Assist senior team members in designing and executing a cross-platform social strategy for The Block.
- Help gather input from key stakeholders and contribute fresh ideas for campaigns.
- Draft and share highlights from The Block’s research and reporting to major media outlets under guidance.
- Support efforts to showcase and promote in-house talent.
- Help maintain the content calendar, ensuring upcoming releases and product announcements are accurately tracked.
- Contribute to daily posting and community interactions to attract crypto-interested followers and boost engagement.
- Repackage editorial, research, and video content into platform-specific formats (X/Twitter, LinkedIn, Instagram, YouTube, TikTok).
- Collect and organize engagement metrics, preparing weekly or monthly recap data for the marketing team.
- Track crypto news, memes, and sentiment to flag timely opportunities for posts.
- Collaborate with writers and video producers to brainstorm social-friendly story formats.
- Assist with giveaways, collaborations, and cross-promotions with crypto creators and brands.
- Monitor comments and discussions for misinformation or sentiment changes, escalating issues to the team when needed.
- Gain hands-on experience with Slack, Adobe Creative Suite, Figma, Megaphone, Twitter/X Analytics, YouTube Studio, ChatGPT, Trint, Epidemic Sounds, Dropbox, and Riverside.
What We’re Looking For
- Currently pursuing or recently completed a degree in Business, Marketing, Communications, Journalism or related field
- Strong knowledge of the crypto space and its audiences (Twitter, Discord, Telegram culture).
- Ability to craft engaging social posts: short captions, simple memes, and headline ideas for short-form videos.
- Willingness to brainstorm fresh content formats and experiment with new platforms.
- Clear written and verbal communication; able to adapt to a consistent brand voice with guidance.
- Openness to feedback and eagerness to iterate quickly in a collaborative, remote team.
- Familiarity with (or willingness to learn) social media analytics tools to track engagement and report performance metrics.
- Comfort summarizing findings and proposing simple improvements.
- Organized, proactive, and self-motivated in a fast-paced, fully remote environment.
- Reliable in meeting deadlines while balancing multiple tasks.
What You’ll Gain
- Hands-on experience in designing and implementing a cross-platform social strategy, collaborating cross-functionally with editorial, research, and partnerships teams.
- Direct mentorship from the head of Brand & Media
- Exposure to the full Brand & Media lifecycle in a growing company.
- Opportunity to develop organizational, communication, and process-management skills.
- Potential to work full time after successful internship
Work location & Authorization
The Block does not sponsor US work authorizations for this job position including H-1B, O-1, and TN. The Block also does not hire F-1’s working on EAD for this position.
Candidates must have the legal right to work in the US without sponsorship.
Working Hours & Time Zones
This fully remote role is open to candidates in the US. You’ll primarily collaborate with team members in the US and Europe. We promote async work but may require some overlap hours.
Equal Opportunity Statement
The Block is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Pursuant to applicable pay transparency laws, we are disclosing the compensation range for this role. The actual salary may vary based on several factors, including job-related skills, experience, and location.
Top Skills
Adobe Creative Suite
Chatgpt
Dropbox
Epidemic Sounds
Figma
Megaphone
Riverside
Slack
Trint
Twitter/X Analytics
Youtube Studio
The Block New York, New York, USA Office
400 Lafayette St, New York, NY, United States, 10003
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