Social Media Marketing Lead, BF Island (Project-Based)

About BuzzFeed, Inc.

BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture, and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the internet in 2006, BuzzFeed, Inc. is committed to improving it: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. We'll continue to recruit the best founders and creators to join us in this mission, with more additions like HuffPost to come.

Business Area: Content

Job Category: Editorial

Hourly: $40.00-$50.00 an hour

Union Status: Non-Union 

BuzzFeed Inc. is committed to fair and equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, and geography.

The Role

BuzzFeed is the leading independent digital media company delivering news and entertainment to hundreds of millions of people around the world. We are constantly pushing the boundaries of how stories are told, and with our newest venture — BF Island, a social-first app built to inspire creativity and connection — we're reimagining how communities form online.

We’re looking for a Social Media Marketing Lead to spearhead the launch of BF Island across social platforms. This is a hands-on, experimental role for someone who lives and breathes internet culture and is ready to lead a content team's creative strategy to turn ideas into scroll-stopping content.

This is a flexible project-based role that could involve between 20 - 40 hours per week, depending on the candidate’s availability and desired schedule. This candidate must be based in New York City, and able to commute to our New York City office a few times a week.

• Launch BF Island on platforms like TikTok, Instagram, YouTube, and X with bold, engaging, and unexpected social-first content
• Design and execute a multi-phase content and engagement strategy to generate awareness, spark virality, and grow BF Island’s community
• Lead day-to-day creation, curation, and publishing of content that embodies the BF Island tone: playful, smart, and culturally relevant
• Partner with BuzzFeed’s in-house creators, external influencers, and cross-functional teams (product, comms, editorial) to bring the app to life online
• Concept, produce, and edit content across formats: short-form video, memes, audio-reactive content, livestreams, and reactive trends
• Pilot new platforms, trends, and content formats—test fast, learn faster, and turn insights into action
• Monitor performance, track cultural conversations, and iterate creative strategy using social insights and analytics
• Experiment with new AI creative tools to develop content and formats that feel fresh, playful, and native to each platform
• Build and nurture an engaged social presence by actively connecting with audiences, fostering conversation, and making BF Island’s accounts feel like a destination, not just a feed
• Be the strategic and creative voice for BF Island’s identity and fandom on social

• 4–6 years of experience managing and creating social content for consumer-facing brands, creator accounts, or entertainment platforms
• Deep fluency in TikTok, Instagram, YouTube Shorts, and emerging formats—especially their native editing tools and algorithm logic
• A proven ability to create content that connects with Gen Z and younger millennial audiences
• Experience growing and evolving brand or creator social accounts from the ground up through deep audience building and engagement
• Strong video production skills (you know your way around Adobe Premiere, CapCut, and mobile editing apps)
• A willingness and comfort to appear on camera when necessary, especially when it makes participating in trending moments more efficient
• A deep understanding of the fast-moving conversation around AI and how creators are using it across platforms
• A digital-first mindset with sharp instincts for narrative, timing, and trend adaptation
• The ability to balance big-picture thinking with hands-on execution—you’re as comfortable building strategy decks as you are making memes
• Exceptional communication skills and a collaborative spirit—you play well with creatives, developers, and execs alike

• Familiarity with audience development tactics and influencer/creator partnerships
• Experience in the entertainment, tech, or lifestyle space
• Background working with launch campaigns or fast-growth consumer apps
• Passion for internet culture, fandom communities, and social experimentation

Answer these questions to include with your application:

• What’s the last post on social media that made you laugh out loud, and why?
• What’s a recent viral trend that BuzzFeed should have jumped on?

Life at BuzzFeed, Inc.

We celebrate inclusion and are committed to equal opportunity employment. We are proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.

You can expect:

• A supportive, inclusive atmosphere on a team that values your contributions
• Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more