Social Media Specialist II, College Communications

Role and Responsibilities 

The Social Media Specialist at Nightingale College creates engaging, mission-aligned content for social media while managing the We Love Nightingale private Facebook group, monitoring competitor activity, and reporting on campaign performance. The role also involves building an engaged learner audience, ensuring compliance with accreditation standards, supporting College events, assisting the director and escalating learner concerns as needed. 

Responsibilities 

• Create content for the College’s social media sites (including Facebook, Twitter, YouTube, LinkedIn, TikTok, and Instagram), using innovative and dynamic social storytelling and following best practices to engage learners and support the College’s mission, vision, and strategic goals. 

• Serve as an administrator for the We Love Nightingale private Facebook group. Monitor comments, approve new members, posts, remove spam and reported content. Monitor posts and comments for alignment with College values, group policies, and community standards, escalating as necessary. 

• Create messaging that complies with accreditation standards, regulatory agencies, and brand and voice guidelines. 

• Participate in College events including graduation, open houses, orientations, conferences, and Flame Forward. 

• Assist the Director in additional duties and/or functional projects as assigned. 

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