Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, Infosys Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for more than 90 years. More information is available at www.msgentertainment.com.
Who are we hiring?
Reporting to the Manager Performance Marketing, The Specialist, Performance Marketing – Paid Media will drive effective and efficient improvements across MSGE paid media campaigns that are core to all MSG business strategies including Rockettes, Concerts & Bookings, New York Rangers, and New York Knicks. This role will collaborate and strategize with Marketing Strategy teams to identify customized marketing solutions and develop best-in-class media campaigns, along with KPI frameworks, that apply business insights to support channel and spend optimizations, reporting out results regularly and forecasting near- and long-term performance to achieve business goals.
What will you do?
- Execute media campaigns in-house and/or with external media agencies across multi-channels of: Programmatic, Paid Social, Search, Online Video, Out-of-Home, Audio, and more
- Execute multi-channel media campaigns (in-house and with agencies) across programmatic, paid social, search, online video, out-of-home, and audio
- Support the development of data-driven, multi-channel media plans to drive conversion and awareness; present performance-focused recommendations to stakeholders
- Manage paid media budgets by optimizing spend and media mix to achieve KPIs, while partnering with Finance on invoicing, pacing, and budget tracking
- Collaborate cross-functionally (Marketing Strategy, Insights, Creative, Ticketing) to deliver integrated performance marketing strategies across segmentation, media, and CRM
- Develop and maintain KPI dashboards and lead regular performance reporting cadences, including stakeholder and performance marketing meetings
- Support day-to-day management of internal and external partners, including agencies, vendors, and data/measurement platforms
- Maintain key media documentation, including flowcharts and budgets
- Provide insights and thought leadership on media trends, innovations, and changes impacting performance marketing
- Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.
What do you need to succeed?
- 3+ years’ experience in media planning, executing measurement and reporting, either in-house or at an agency
- Bachelor’s Degree in Marketing, Business Administration or related experience.
- Strong performance marketing expertise across traditional and digital channels, with a data-driven approach to driving sales and conversions
- Hands-on experience with media platforms and dashboards (e.g., Meta Business Manager, TikTok, Google Ads, SA360)
- Proficiency in analytics tools (e.g., Tableau) to analyze data, generate insights, and optimize media performance
- Experience managing performance marketing budgets and maximizing return on ad spend
- Proven experience managing agencies and holding them accountable to KPIs and business outcomes
- Solid understanding of the media landscape, industry trends, and attribution models
- Ability to collaborate cross-functionally and execute at both strategic and operational levels
- Strong communication and presentation skills, with the ability to influence stakeholders and engage senior audiences
- Highly organized, detail-oriented self-starter with the ability to manage multiple projects in a fast-paced environment
#LI-Onsite
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. MSG complies with all applicable federal, state, and local laws governing nondiscrimination, including considering requests for reasonable accommodations as required.
Madison Square Garden Entertainment Corp. New York, New York, USA Office
2 Penn Plaza, New York, New York, United States, 10121
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