Sports & Experiential Marketing Lead

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

The Sports and Experiential Marketing Lead will support the planning and activation of GEICO’s vast portfolio of sports sponsorship and experiential marketing efforts. The individual must be confident collaborating with various internal and external stakeholders including Creative, Social, Operations, Media, Analytics, and Agency teams to bring sponsorships and experiential activations to market. This position requires strategic thinking, being a self-starter and the proven ability to multitask, prioritize, and innovate while ensuring activation and creative elements align with Brand and business objectives.

Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods.

Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Bethesda, MD (greater DC); Manhattan, NY

This role reports into the Sr. Manager, Sports & Experiential Marketing.

Responsibilities:

• Lead contract fulfillment, activation, and reporting of sponsorships and activations
• Operate as the liaison with the Creative team to ensure that all assets are developed to meet the needs, specifications, and best practices of the program
• Support to a cross functional team assisting with all aspects of sponsorship management and experiential marketing
• Coordinate with internal teams and external partners to execute sponsorship and experiential marketing activations
• Ideate, innovate, and pitch effective and differentiated activations to shape future strategy enhancements
• Manage partner contracts, agency relationships, and event ticket distribution
• Ideate, innovate, and pitch innovative, effective, and differentiated activations to continuously enhance strategic approach
• Lead projects, discussions, presentations, and timelines while initiating new processes to improve workflow

Qualifications:

• Bachelor’s degree in a business, marketing, or sports field preferred
• 5+ years of sponsorship and experiential marketing experience
• In depth understanding of the sports landscape/stakeholders including teams, leagues, college sports and consumption methods
• Experience driving omnichannel campaigns
• Contract negotiation experience
• Experience managing relationships and collaborating with internal and external stakeholders
• Exceptional organization, attention to detail, and prioritization skills to coordinate between multiple projects
• Excellent analytical, critical thinking, communication, and problem-solving skills
• Availabilitly to travel up to 25%

Location:

• Location - Bethesda, MD or New York, NY
• Hybrid - 3 days onsite, 2 remote days

Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.