Leads customer, marketing, and business analysis to identify growth opportunities and guide strategic decisions. Evaluates acquisition, retention, engagement, lifetime value, and marketing investment performance; develops dashboards, scorecards, KPIs, and measurement frameworks; and presents executive-ready recommendations. Partners across marketing, merchandising, finance, and customer analytics to translate complex data into actionable business strategies and improve analytical maturity.
Title: Sr Analyst, Integrated Customer Growth
Reports To: Senior Director, Integrated Customer Growth
Location: New York City, NY
About American Eagle
American Eagle is a youth culture brand grounded in denim. Our purpose extends beyond making the best jeans–we embrace self expression, culture, optimism and connection. Through the brand platform Live Your Life, we empower our community to be who they want to be all while wearing the clothes that make them most confident.
Get to Know the Role:
At American Eagle, we believe growth happens when we understand our customers better than anyone else. The Senior Analyst, Integrated Customer Growth plays a key role in shaping how the organization uses data to drive strategic marketing, customer, and business decisions.
This is a high-impact, highly visible role that goes beyond reporting and analysis. You will lead deep-dive analytics, proactively identify growth opportunities, and influence cross-functional partners through data-driven storytelling and strategic recommendations. You will also help elevate the analytical maturity of the team by improving frameworks, standardizing measurement, and ground teammates in customer-centric impact assessment. This role sits at the intersection of marketing, analytics, customer strategy, finance, and merchandising. You will not only uncover insights—you will help define what the business should do next. If you are a strong analytical thinker who thrives in ambiguity, enjoys solving complex business problems, and is ready to take ownership of high-impact work, we’d love to meet you.
What You’ll Do:
Deliver High-Impact Customer & Business Analysis
- Own complex analyses across customer behavior, campaign performance, and business trends to identify strategic growth opportunities.
- Proactively diagnose shifts in acquisition, retention, engagement, and lifetime value, clearly articulating drivers and business implications.
- Develop hypotheses, structure analyses, and independently drive insights from ambiguous business questions.
- Identify emerging trends and translate them into actionable recommendations for leadership.
Shape Growth Strategy
- Serve as a key analytical partner to leaders across CRM, Digital Marketing, Brand Marketing, Merchandising, Finance, and Customer Analytics.
- Influence marketing and customer strategy through data-driven recommendations and scenario analysis.
- Evaluate the effectiveness of marketing investments and provide clear guidance on optimization opportunities.
Elevate Reporting & Measurement
- Design and enhance scalable dashboards, scorecards, and reporting frameworks that support strategic decision-making.
- Ensure reporting is not only accurate and automated, but also aligned to business outcomes and decision needs.
- Identify gaps in measurement and proactively propose improvements to customer and marketing analytics frameworks.
- Help standardize definitions, KPIs, and reporting logic across teams.
Drive Executive-Level Storytelling & Influence
- Develop executive-ready narratives that connect customer insights to financial and business impact.
- Present findings to senior stakeholders with clarity, confidence, and strategic point of view.
- Translate complex analyses into simple, compelling stories that drive action.
What You Bring:
- Bachelor’s degree in Business, Marketing, Economics, Statistics, Data Analytics, or a related field.
- 3–5+ years of experience in marketing analytics, customer analytics, business intelligence, consulting, or a related analytical role.
- Strong experience working with large, complex datasets and translating them into business insights.
- Advanced proficiency in Excel and presentation platforms (PowerPoint, Keynote, Canva, etc.)
- Experience with data visualization tools such as Tableau, Power BI, or Looker.
- Strong understanding of digital marketing, customer lifecycle analytics, and retail business dynamics.
- Think Strategically: You don’t just answer questions—you define the right questions and connect insights to business strategy.
- Lead Through Insight: You influence decisions by bringing a clear point of view backed by rigorous analysis.
- You Own the Problem: Take full responsibility for ambiguous problems and drive them from question to recommendation.
- Communicate with Impact: You tailor your message to senior audiences and make complex ideas simple, clear, and actionable.
- Highly Collaborative: You build strong relationships across functions and are trusted as a thought partner.
- Customer-Obsessed: You ground every analysis in customer behavior and focus on improving the customer experience to drive business growth.
Perks: Why You’ll Love it Here
- Generous Associate Discount: Treat yourself to the best our brands offer!
- Summer Fridays (For Pittsburgh, NYC and Remote Corporate Associates): More time for the sun and the weekend between Memorial Day and Labor Day.
- Casual Dress Code: Come as you are (and stay comfy).
- Hybrid Schedule: Enjoy a blend of home-office focus and in-office collaboration.
- In-Person Connection: While we love our digital tools, we love our people even more! To keep our culture thriving, in-person presence is required at one of our Pittsburgh or NYC headquarters, distribution centers or field locations for interviews, orientation and periodic quarterly meetups.
- In-Office Events: Exciting company-wide events you won’t want to miss!
Pay/Benefits Information:
- Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
- Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
- Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
- AEO may also provide discretionary bonuses and other incentives at its discretion.
About Us
Get to Know AEO
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer with a portfolio of beloved apparel brands including American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed.
Rooted in optimism, inclusivity and authenticity, AEO’s brands empower every customer to celebrate their unique personal style by offering casual, comfortable, timeless outfitting and high-quality products that are made to last. In addition to a robust e-commerce business, we operate stores in the United States, Canada and Mexico, with merchandise available in more than 30 countries through a global network of license partners.
At AEO, we believe in the power of our people and our brands. Our Better Together culture creates a mutual desire to succeed–inspiring our community to excel, while driving future growth for the business and associates. Through experience, exposure and education we empower associates to build their unique career journey.
Inclusion, Diversity, Equity and Access at AEO
We remain committed to building an inclusive culture that is welcoming and fosters a sense of belonging for everyone. Please see more about our initiatives here.
AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.
Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.
American Eagle Outfitters New York, New York, USA Office
401 5th Avenue, New York, United States
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