Sr. Director Quantitative Insights - Global Tracking

Senior Director, Tracking & Measurement

This role is to be based near one of our offices in New York City, Los Angeles, Oakland or Austin.

About us:

We drive intelligent growth for ambitious businesses and leading brands. 

Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities. To give our clients that advantage, we put an insights-driven operating system at the core of our design, go-to-market and digital experience solutions.  

Material clients make smarter growth choices because they can see clearly how and when to take the shots that count. Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships.

About the Senior Director, Tracking & Measurement role:

We are seeking a Senior Director to join our Tracking & Measurement practice. In this role, you will combine analytical depth with creative problem-solving to help Fortune 500 clients make confident, future-focused decisions that drive measurable growth.

As a senior leader on our team, you will partner across accounts and practices and sectors to deliver unified, intelligence-led strategies. You will bring structure to complex challenges and clarity to cross-functional teams while shaping narratives, frameworks, and roadmaps that unlock new sources of growth.

As a Senior Director, Tracking & Measurement, you will:

Strategic Leadership

• Lead multiple high-stakes client engagements simultaneously, acting as a trusted thought partner from C-suite to emerging leaders
• Frame complex business challenges and transform them into actionable growth plans powered by data, foresight, and creativity across multiple sectors.
• Develop account vision and strategy at the highest levels, driving execution in partnership with cross-functional teams
• Actively participate in business development, pitching and winning new business through strategy-led and analytics-enabled solutions

Insights & Analysis

• Synthesize diverse data sources from research and analytics to foresight and behavioral science into compelling narratives and growth roadmaps
• Partner with Market Intelligence, Analytics, and Channel Strategy teams to link insights to performance metrics and strategic recommendations
• Connect customer, culture, and category signals to surface new opportunities and drive measurable business impact

Client Excellence

• Build and maintain trusted relationships with senior client partners, influencing decision-making through clarity, confidence, and commercial acumen
• Lead client presentations and facilitate collaborative workshops that inspire alignment and drive action
• Deliver consistent best-in-class experiences through clear communication, responsive service, and outcome-focused engagement
• Foster meaningful organic growth through ongoing relationships and repeat business

Team Development

• Mentor and coach Associates through Directors, creating development roadmaps and fostering an inspiring, growth-oriented environment
• Strengthen strategic thinking and delivery excellence across the team through training, feedback, and hands-on collaboration
• Lead problem-solving efforts with anticipation of roadblocks, providing guidance and creating opportunities for team initiative
• Contribute to the development of new Material products and standardized methodologies

About you:

Core Mindset

• Curious and Integrative: You connect signals across culture, category, and customer to surface new opportunities
• Adaptive and Agile: You move fluidly between strategy, storytelling, and activation, working at the intersection of creativity and commerce
• Collaborative and Constructive: You partner across practices to deliver unified strategies with measurable outcomes
• Bold yet Grounded: You push thinking beyond the expected while anchoring recommendations in evidence and ROI
• Committed to Continuous Improvement: You leverage AI-enabled tools, codified methods, and agile workflows to drive smarter, faster impact

Experience & Skills

• 10+ years of professional experience in strategy, insights, research, or analytics, with a proven track record in both B2B and B2C contexts
• Demonstrated ability to lead complex, multi-method research and strategy engagements from design through delivery

• Expertise in synthesizing large data sets across inputs from quantitative, qualitative and cultural data sources into clear narratives and growth roadmaps.

• Strong business acumen with experience partnering across brand strategy, product design, digital analytics, media, social, loyalty, and CRM
• Excellent storytelling and presentation skills
• Proven leadership in managing and developing teams, with a track record of mentoring talent to excellence
• Experience in business development, pitching, and winning new client relationships
• Entrepreneurial spirit with ideas for account growth and innovative approaches to challenging problems
• Bachelor’s degree required

What Sets You Apart

• You are a hands-on leader who rolls up your sleeves to drive analysis and delivery while guiding your team to excellence
• You thrive in collaboration and can also self-motivate when autonomy is needed
• You bring deep curiosity and a bias for learning, eager to explore emerging technologies, markets, and behaviors
• You handle the ups and downs of client work with enthusiasm and create delightful client experiences
• You are comfortable navigating ambiguity and bringing structure to complex challenges

Why work for Material?

• Material is a global company and we work with best-of-class brands worldwide.  We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare.
• Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients.
• A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in our clients' lives and their customers' lives.
   

Pay Range: $120,000.00 – $155,000.00

The range shown represents a grouping of relevant ranges currently in use at Material. Actual range for this position may differ, depending on location and specific skillset required for the work itself. 

Equal Employment Opportunity                           

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

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