Sr. Director, Talent & Creator Marketing

OVERVIEW

We are looking for a Sr. Director of Talent & Creator Marketing to oversee a growing team and a portfolio of complex, high-profile campaigns. This role is an opportunity to shape how we show up in the creator economy and build something lasting. This is a hands-on senior role — you'll manage and develop team members day-to-day while staying deeply involved in campaign execution, from ideation and pitching through talent negotiation, briefing, and delivery. You bring client confidence, sharp judgment, and the ability to juggle fast-moving projects without losing the details.

WHAT YOU'LL DO

Team Oversight & Development

• Directly oversee a small influencer marketing team — assigning work, reviewing output, coaching on craft, and keeping everyone moving on deadline.
• Support team members' growth through regular feedback, hands-on guidance, and clear expectations.
• Build and refine workflows, processes, and tooling that help the team execute more efficiently as the workload grows.

Strategy, Ideation & Sales

• Drive talent & influencer strategy for new business pitches and existing client proposals — from concept through polished deck.
• Develop compelling sales materials, case studies, and capabilities presentations that win and retain business.
• Translate complex client briefs into clear, differentiated campaign strategies with measurable objectives.
• Collaborate closely with account, creative, and social teams to bring integrated ideas to life.

Program Execution & Oversight

• Personally oversee key campaigns from kickoff through wrap — staying close to talent negotiation, contracting, briefing, content review, and final delivery.
• Step in as the day-to-day point of contact on high-priority or complex accounts, ensuring nothing slips through the cracks.
• Oversee all contracting across the team, including deal terms, usage rights, exclusivity, and FTC compliance.
• Own or directly supervise fast-turn projects, making quick calls on talent, scope, and execution without sacrificing quality.
• Review and sign off on campaign reporting, ensuring recaps are accurate, insightful, and client-ready.
• Maintain direct relationships with talent, agents, and creator networks — and put those relationships to work on campaigns.

Client Management

• Serve as a trusted senior client partner — proactively bringing ideas, handling escalations, and presenting work with confidence.
• Navigate complex client organizations, stakeholder dynamics, and approval processes with ease.
• Manage multiple accounts and workstreams simultaneously without dropping the ball.

WHAT YOU BRING

• 8+ years of talent & influencer/creator marketing experience, with at least 2–3 years directly managing people and overseeing campaigns.
• Experience across brand, entertainment, or sports clients preferred. Agency background strongly preferred.
• Proven ability to build and present strategies and decks that win business.
• Deep fluency in the creator ecosystem — platforms, talent tiers, rates, content formats, and emerging trends.
• Track record of negotiating talent & influencer/creator deals at scale, including celebrity and macro talent.
• Existing relationships with creator talent and management strongly preferred.
• Strong project management skills with the ability to manage competing priorities under tight deadlines.
• Collaborative partner who also knows when to own a decision and drive the work forward.
• Exceptional written and verbal communication — polished in client settings, clear and direct internally.
• Experience with influencer platforms (e.g., AspireIQ, Grin, Traackr, CreatorIQ) and reporting tools.

BONUS POINTS

• Experience in sports, music, or entertainment verticals.
• Background in paid amplification and dark posting strategy for creator content.
• Familiarity with both brand safety considerations and authentic creator-first storytelling.