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About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
THG Nutrition & Wellness:
THG Nutrition is one of the world’s leading players in sports and nutrition retail. Our brands are breaking boundaries and growing at a relentless pace.
We’re home to the world’s largest online sports nutrition brand Myprotein, including its family of brands Myvegan, Myvitamins, MP Clothing and Myprotein PRO. All are loved and trusted by millions of fans worldwide.
We do everything from manufacturing, new product development, content creation, marketing and logistics in-house, THG Nutrition is perfectly positioned to consistently deliver rapid growth in a fast-moving, global industry, with growth in North America a core pillar of the strategy.
Role: Influencer Associate
Base Location: NYC
About the role:
Working within the Myprotein North America territory team, reporting to the Influencer Marketing Lead, working close to recruit, onboard and manage on-brand influencers as well as develop and manage effective marketing campaigns.
The successful candidate will be a proactive and creative collaborator and problem solver who’s passionate about influencer marketing and social media. They will be an excellent communicator with the ability to build solid relationships both internally and externally, as well as having strong analytical, negotiation and organizational skills.
Why be an Influencer Associate?
Business Strategy
- Research and identification of on-brand influencers across various categories including fitness and lifestyle
- Part ownership of the Myprotein USA Influencer Database
- Complete end-to-end relationship management of influencers, from initial outreach emails to product distribution, to campaign briefing
- Own micro influencer campaigns and management
- Contribute creative campaign ideas and strategies to build global brand awareness for the brand
- Liaise with Content, Social, Campaign, PR and Digital Marketing teams to execute 360 marketing campaigns and amplify influencer coverage
- Collaborate on US-based influencer events and shoots
- Partner with the central influencer team for local execution of global influencer campaigns
Reporting
- Use our in-house data and technology platform to share valuable insights on influencer performance, develop strategies for revenue growth as well as provide data-driven guidance to influencers
- Ad hoc analysis projects to support business strategy
Measurable KPIs
- Completed deliverables by talent
- YoY revenue performance of influencer channel
- YoY new customer growth and new customer mix
- ARPI growth compared to LY
- Monthly increase of influencer roster size
What skills & experience do I need for this role?
- Degree in Marketing (Preferred but not essential)
- 1-2 years minimum experience within Influencer Marketing (Preferred but not essential)
- Comfortable establishing processes to streamline and scale recurring tasks
- Experience working with influencers or agencies
- Agency or inhouse work experience
- An understanding of how influencers can play a key role in building brand awareness, affinity, content creation and driving commercial value for brands
- Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.
- A genuine interest in health, wellness, fitness and an ambition to be at the forefront of this exciting area of digital marketing
- Excellent communication, negotiation, presentation and organizational skills
- A proactive self-starter with a problem-solving attitude and the ability to prioritize and meet deadlines
- Skilled in cross-functional collaboration and working with teams in various international regions
- Research and identification of on-brand influencers across various categories including fitness and lifestyle
What's in it for me?
- Salary: $65,000 - $70,000 per annum dependent on experience
- Discounts across THG brands
- 401k (vested immediately)
- Other benefits (including comprehensive healthcare)
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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