Sr Manager, Brand Marketing

Title:  Sr Manager, Marketing - Todd Snyder

Reports To:  Chief Brand Officer - Todd Snyder

Location:  This role will be hybrid, based in our New York Office.

About Todd Snyder

Known for its sophisticated take on redefining how to dress the modern gentleman, Todd Snyder collections draws from Savile Row tailoring, vintage military apparel and classic American workwear, making timeless pieces relevant for the well-dressed man. Based in New York, the brand meticulously sources elegant materials from around the world, creating designs that are both smart and refined.

Get to Know the Role:

As the Senior Marketing Manager, you will be the primary orchestrator of our Go-to-Market (GTM) execution. You will act as the central "hub," coordinating with channel specialists and creative partners to ensure our brand narrative is executed flawlessly across every touchpoint. You are a master of the creative brief, a guardian of the marketing calendar, and the primary point of contact for turning business objectives into compelling consumer-facing campaigns.

What You’ll Do:

GTM Coordination & Execution

• Project Lead: Manage the end-to-end execution of the GTM plan, ensuring all channels (site, email, paid, PR, social, and retail) are aligned with seasonal milestones and product launches.
• The "Hub": Facilitate regular syncs between channel "spokes" to ensure a unified message and identify any gaps in the consumer journey.
• Calendar Management: Own and maintain the master marketing calendar, ensuring all teams are aware of upcoming beats and delivery deadlines.

Messaging & Creative Briefing

• Brief Writing: Distill complex business goals and product features into actionable creative briefs. You will provide the "why" and "how" to the creative team to ensure assets are both beautiful and high-performing.
• Messaging Consistency: Apply the established brand hierarchy and messaging guardrails across all creative assets.
• Support: Serve as the first point of contact for channel leads (Email, Paid, Social) to help them refine their specific channel briefs to align with the overarching campaign story.

Product & Brand Strategy Support

• Launch Support: Execute the positioning strategy for new collections, ensuring the product's unique value proposition is clear across all digital and physical touchpoints.
• Content Strategy: Partner with the creative team to oversee the production of content (Video, Social, OOH, etc.), ensuring assets are delivered on time and meet the brand’s "luxury" aesthetic.
• Insights: Support the leadership team in gathering consumer insights and post-campaign data to help refine future strategies.

Cross-Functional Partnership

• Digital & Performance: Work closely with the performance team to provide the necessary assets and messaging for digital ads and e-commerce initiatives.
• PR & Comms: Coordinate with internal/external PR to ensure the campaign narrative is reflected in press outreach and influencer partnerships.
• Retail: Ensure the brand story translates effectively to the physical retail environment, coordinating signage and in-store messaging needs.

What You Bring:

• 4+ years of experience in brand marketing, preferably in luxury or menswear.
• Exceptional project management skills; you thrive in the "center of the wheel."
• Strong writing skills with the ability to turn data into a creative story.
• Experience working directly with creative directors and designers.

Perks: Why You’ll Love it Here

• Generous employee discount
• Summer Fridays
• Casual dress code
• Hybrid schedule
• FOMO events (Exciting company-wide events)

AEO, Inc. is an Equal Opportunity Employer.

PAY/BENEFITS INFORMATION:

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click HERE.
• AEO may also provide discretionary bonuses and other incentives at its discretion.