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Senior Manager, Integrated Media & Marketing
Location/Office Setup: NY, NY — Hybrid (3 days in-office)
Who We Are:
At Digital Matter, we’re a smart, fast, and nimble next-gen consulting firm built for today’s challenges. Our team is made up of media, retail, and technology experts who’ve built and executed, not just advised - people who’ve run companies, navigated real transformations, and know what it takes to deliver results. We’re all about helping consumer brands unlock growth and navigate transformation, using media as a true business asset—powered by data and future-ready tech.
Our mission is simple: treat media as an asset class and use innovative technology to accelerate meaningful growth and transformation for our clients.
We’ve helped multiple organizations go public, and we’ve guided clients through everything from bankruptcy turnarounds to successful exits.
About the Role:
As the Senior Manager, Integrated Media & Marketing, you will be responsible for the hands-on, day-to-day management of media campaigns across digital channels and emerging platforms. This role requires a strategic thinker with strong analytical skills and a deep understanding of media planning, vendor management, and campaign execution. The ideal candidate will collaborate with internal Media Leads, manage platform relationships, and provide strategic recommendations to ensure optimal campaign performance.
What You’ll Do:
• Develop integrated media strategies in collaboration with Media Leads and the Senior Director to align with client goals and market insights.
• Build and manage cross-channel media plans spanning Paid Social, Paid Search, Programmatic (CTV, DOOH, Display, OLV), OOH, print, and emerging platforms.
• Lead tactical campaign execution, ensuring timely launches, accurate implementation, and ongoing performance optimization.
• Monitor and analyze campaign performance—including brand and conversion lift studies—to inform optimizations and future strategy.
• Manage vendor relationships, including RFPs, negotiation, and ongoing communication throughout the campaign lifecycle.
• Present media plans, performance results, and strategic recommendations to clients and internal stakeholders.
• Collaborate with cross-functional client teams (Creative, Ecommerce, Growth, Consulting) to ensure media strategy supports broader marketing objectives.
• Guide seasonal and quarterly business reviews, providing strategic context and actionable takeaways.
• Share insights on current media trends, technologies, and industry benchmarks to inform innovation.
• Recommend process improvements and new tools that increase efficiency and value for clients.
What You’ll Bring:
• 5+ years of experience in digital media, preferably within a consultancy or large media agency; retail and/or luxury brand experience is a plus.
• Proven track record in integrated media planning across digital, social, traditional, and emerging channels.
• Demonstrated ability to build, execute, and optimize performance-driven media campaigns, including managing vendor relationships, negotiating contracts, and leading RFP processes.
• Hands-on platform experience with Meta, TikTok, Google Ads, SA360, DV360, and The Trade Desk.
• Working knowledge of media measurement methodologies, including Brand, Conversion & Search Lift, Google and/or Adobe Analytics, MMM, MTA, LTA, etc.
• Strong analytical rigor and quantitative problem-solving skills, with proficiency in Excel, Tableau, and client-ready data visualization (e.g., thinkcell).
• Excellent communication and presentation skills, with the ability to translate media strategies into clear, actionable recommendations to both clients and internal teams.
• Experience building and scaling teams, ideally in high-growth environments.
• Comfortable operating in a lean, fast-paced, startup-style environment with a hands-on and collaborative mindset.
• Bachelor’s degree or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Advertising, Media Studies, Economics, or Analytics.
What We Value :
One Team.
We’re all in. When we win, we win together. When we miss, we learn together. Collaboration isn’t optional; it’s how we operate. Everyone plays a part, everyone has a stake, and every result belongs to all of us.
Maximum Transparency.
We are transparent, both internally and externally. The value we deliver comes from leveraging those truths to drive actionable solutions that move the business forward.
Ownership Culture.
We believe in moving with purpose. We don’t wait for perfect conditions - we identify opportunities, make informed decisions, and execute with speed and accountability. Success is measured by what we accomplish, not just what we plan.
Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status.
** Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. **
Digital Matter New York, New York, USA Office
300 Park Avenue, New York, New York, United States, 10022
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
