Sr Marketing Technologist

IMPACT YOU’LL MAKE 

You’ll be a senior, hands‑on owner of BECU’s marketing technology ecosystem—responsible for how our platforms are designed, integrated, governed, and used across marketing. In this role, you’ll translate marketing strategy into scalable, technically sound solutions, ensuring campaigns, journeys, and personalization programs are reliable, compliant, and performant. Your work will directly influence how quickly BECU can test ideas, launch campaigns, and deliver relevant, data‑driven member experiences while maintaining trust, quality, and operational rigor. 

WHAT YOU’LL DO 

• Serve as the technical steward of BECU’s MarTech ecosystem: Own platform configuration, integration patterns, data flows, and implementation standards to ensure long‑term scalability, stability, and supportability. 

• Design and build advanced journeys and automation: Develop and optimize complex workflows, including audience qualification, orchestration rules, timing strategies, and cross‑channel execution. 

• Enable personalization at scale: Configure advanced targeting, content rules, and decision logic; partner with channel and content teams to operationalize personalization while maintaining data quality and compliance. 

• Architect and maintain integrations: Implement and support integrations between Salesforce Marketing Cloud, data platforms, CDPs, personalization tools, and adjacent systems—ensuring accurate, observable, and governed data flows. 

• Ensure platform health and quality: Monitor performance, troubleshoot issues, conduct QA and audience validation, and proactively identify risks to protect campaign accuracy, data integrity, and member trust. 

• Collaborate cross‑functionally: Partner closely with Marketing, MarTech, Data, IT, and Compliance stakeholders to solution use cases, evaluate tradeoffs, manage dependencies, and align solutions with enterprise standards. 

• Support campaign execution when needed: Roll up your sleeves during high‑volume periods to help build, validate, and launch campaigns, ensuring deadlines are met without sacrificing quality. 

• Support experimentation and innovation: Pilot new tools, features, and use cases—evaluating feasibility, implementation effort, risk, and value prior to broader adoption. 

• Provide guidance and best practices: Offer technical guidance, architectural input, and best practices to marketing and operations partners—serving as a subject‑matter expert without formal people‑management responsibilities. 

• Establish standards and guardrails: Maintain implementation standards, documentation, and controls that enable consistent, compliant use of marketing technology across teams. 

WHAT YOU’LL GAIN 

• Ownership and influence over an enterprise‑level MarTech ecosystem 

• Hands‑on work with advanced automation, personalization, and data‑driven marketing 

• Opportunities to shape new use cases, pilots, and platform evolution 

• Collaboration with cross‑functional partners in a mission‑driven organization 

QUALIFICATIONS 

Minimum Qualifications 

• Bachelor’s degree in Business, Marketing, Marketing Technology, Information Technology, Computer Science, or a related field, or equivalent practical experience 

• 5+ years of experience in marketing technology, automation, or MarTech implementation roles 

Desired Qualifications 

• Proven experience owning complex MarTech implementations as a senior individual contributor 

• Deep expertise in Salesforce Marketing Cloud (e.g., Email Studio, Journey Builder, data modeling, automation) 

• Strong experience designing and supporting integrations, data flows, and audience architecture 

• Working knowledge of SQL or similar data querying tools 

• Experience coding emails and web components 

• Experience partnering with data, IT, and compliance teams in regulated environments 

• Detail‑oriented with strong QA, troubleshooting, and risk‑assessment skills 

• Ability to translate ambiguous business requirements into scalable, supportable technical solutions 

• Comfort influencing outcomes and shaping solutions without formal authority 

• Familiarity with CDP concepts and personalization technologies preferred 

JOIN THE JOURNEY 

Ready to make an impact as a senior individual contributor? Join a collaborative, innovative team where your technical ownership, judgment, and expertise directly support BECU’s mission of improving the financial well‑being of our members.